Headshots or Branding Photography? A Real Example from Greenwoods Accountants
Mark McLeman, Gillian O'Dea, Gareth Greenwood from Greenwoods Accountants at Marshall Meadows.
A Fresh Take on Professional Headshots
When most people think of accountants, they picture suits, offices, and boardrooms.
But for Greenwoods Accountants, based in North Northumberland, that wouldn’t tell the full story.
Their team works closely with farmers, tradespeople, and rural businesses — alongside larger city-based firms — so they needed professional imagery that felt friendly, grounded, and approachable, without losing credibility or leaning too heavily into a rural stereotype.
Instead of defaulting to a studio backdrop, we chose to photograph their team headshots outdoors, using natural light and a consistent setting to bring warmth and authenticity into their visual identity — while keeping everything polished and professional.
Directors from Greenwoods Accountants outside their office in Berwick-Upon-Tweed.
Building Consistency Outdoors
Each partner and staff member was photographed individually, using the same background, lighting, and framing so the images sit seamlessly together across their website and online platforms.
Consistency like this is essential for professional firms, particularly those that:
Regularly welcome new team members
Share staff achievements or qualifications
Need imagery for press releases and announcements
When photographs align visually, a brand feels established, dependable, and confident.
For Greenwoods, this approach also makes future updates straightforward. When a new qualification is achieved or a team member joins, we can refresh images quickly and seamlessly, keeping everything current across platforms such as LinkedIn and press coverage.
Greenwoods Accountants Directors in the Scottish Borders.
Why Outdoor Headshots Work for Professional Services
There’s a long-held assumption that professional headshots must mean studio lighting and a blank wall. In reality, outdoor business photography can feel just as credible — and often more relatable.
For regionally rooted businesses, being photographed just outside your office subtly reinforces:
Stability
Local presence
Community connection
Accessibility
It quietly says, “We’re here. We’re established. You can find us.”
That sense of place often communicates far more than a generic backdrop ever could, particularly for businesses serving local and rural communities.
Gillian O'Dea from Greenwoods Accountants.
A Collaborative Brand Approach
Greenwoods’ headshots sit comfortably within their wider brand thanks to a close collaboration with Twist, the Newcastle-based agency managing their website and social media.
When photography, web design, and content strategy work together, the result is a consistent and approachable online presence — one that reflects who a business is and who it serves, rather than simply ticking a professional box.
Greenwoods’ Accountants Branding Shoot in Berwick-Upon-Tweed.
Headshots vs Branding Photography: What’s the Difference?
If you’re planning professional photos for your business, it can feel surprisingly confusing.
You know you need something more considered than a cropped holiday photo. You want to look professional — but not stiff. Approachable — but still credible.
And somewhere along the way, you’ll likely come across two terms:
headshot photography and branding photography.
They’re often used interchangeably.
But they are not the same thing.
If you’re searching for a brand photographer in Berwick and wondering which type of session is right for you — or whether you need both — the distinction matters
Let’s break it down properly.
Mark McLeman from Greenwoods Accountants In Berwick-Upon-Tweed.
Professional Headshots with a Brand Photographer
Headshot photography is focused, simple, and intentional.
It’s usually:
One person at a time
Framed from chest or shoulders upwards
Clean, consistent background
Even, controlled lighting
Designed for:
LinkedIn
Websites
Press releases
Professional directories
Think of a headshot as your professional introduction.
When Greenwoods needed updated imagery, their priority was clarity and consistency. As a well-established firm serving businesses across North Northumberland (and beyond), they regularly share team updates, qualifications, and press features.
They needed images that were:
Polished
Approachable
Consistent
Easy to update
So their corporate headshots were photographed outdoors, just outside their office in Berwick-upon-Tweed.
Same background. Same framing. Same natural light. Each person photographed individually.
The result was a cohesive team gallery that feels warm and professional — without looking corporate or intimidating.
What Branding Photography Adds
Branding photography takes a wider view.
It’s less about who you are in a single frame, and more about how your business feels.
A branding session might include:
Behind-the-scenes working images
Team interactions
Environmental portraits
Detail shots of tools, materials, or workspace
Story-led imagery for websites and social media
Where headshots introduce you, branding photography tells your story.
If Greenwoods had opted for a full branding session, you might have seen:
Team meetings in progress
Conversations with clients
Wider exterior shots of their office
Candid moments that show personality
Environmental business photography around Berwick
Branding imagery provides context. It answers questions your audience may not consciously ask, such as:
What does it feel like to work with you?
Do you seem established and organised?
Would I feel comfortable contacting you?
This becomes especially important if your website and social media are key drivers of enquiries.
Alison Aitchison and Laura Redfearn from Greenwoods Accountants - new qualifications, photography for PR.
Do You Need Both?
Often, yes — just not always at the same time.
Many businesses start with headshots because:
They’re launching or refreshing a website
New team members have joined
Existing images feel dated
They need press-ready photography
Branding photography often comes later, when businesses:
Refresh their marketing
Develop campaigns
Need ongoing social content
Want stronger visual storytelling
Location shoot with Greenwoods Accountants in Berwick-Upon-Tweed.
The most useful question to ask is simple:
Where will these images be used most?
If the answer is:
LinkedIn
Staff profile pages
Professional directories
Start with headshots.
If the answer is:
Homepage banners
About pages
Instagram
Marketing materials
Branding photography will likely serve you better.
A conversation with a brand photographer should help clarify that — without pressure.
When Headshots Are the Right First Step
For Greenwoods, the priority was:
Team profile pages
Press releases
LinkedIn updates
Qualification announcements
For a newer business building visibility from scratch, branding photography might come first — particularly if your website, social media, or email marketing plays a central role in attracting clients.
There’s no universal answer.
Only the right answer for where your business is now.
Gareth Greenwood from Greenwoods Accountants.
How Greenwoods have used their photos
Greenwoods use their professional brand photography across multiple channels, ensuring a consistent and recognisable visual identity throughout their business.
Their images are used on:
Their website, supporting team profile pages, service pages, and key brand touchpoints
TV screens within the office, creating a welcoming and professional environment for visiting clients
Social media platforms, particularly for team updates, announcements, and ongoing brand visibility
Press releases and professional communications, including staff qualifications and business updates
By using the same photography across both digital and in-person settings, Greenwoods reinforce trust, professionalism, and brand recognition. Clients experience the business in a consistent way whether they encounter it online, in the office, or through external media.
This is where brand photography becomes a long-term asset. When images are created with clear intent, they support marketing, communication, and brand consistency far beyond a single use — making them a practical investment rather than a one-off expense.
Greenwoods Reception area at their office in Berwick-Upon-Tweed.
Thinking About Booking a Session?
If you’re considering professional headshots or branding photography for your business, the best place to start is a simple conversation.
Every business is at a different stage. Some need clean, consistent headshots as a foundation. Others are ready for wider brand storytelling. A short call allows us to understand what you actually need now — and what will genuinely support your business — rather than pushing you into a one-size-fits-all session.
If you’d like to talk things through, you’re welcome to book a call here
There’s no pressure to decide on the spot. It’s simply an opportunity to ask questions, explore options, and make a confident, informed choice.
If you’re already leaning towards branding photography, you may also find this helpful:
What to Expect (and What to Avoid) Before Your Brand Photo Session
What to Expect (and What to Avoid) Before Your Brand Photo Session
Written By: Amber Eden - Digital Marketing & Photography Assistant, Northumberland
Lorena from The Book Loft during her brand photo session in Berwick-Upon-Tweed
A successful brand photo session doesn’t begin when the camera is switched on — it starts much earlier, with clarity, preparation and a shared understanding of what you want the images to achieve for your business.
Whether you’ve had brand photos before or this is your first time in front of a professional camera, knowing what to expect and why each step matters makes the experience, more enjoyable and far more effective.
Here’s what to expect after booking a brand shoot with us at Pictorial Photography.
1. Business Contract
It might not be the most exciting part of your journey — but it’s one of the most important.
Your contract sets the foundation for everything that follows. It outlines practical details like payment terms, usage rights, cancellation fees and other essentials so everyone knows where they stand before creative work begins.
A clear contract removes uncertainty and allows creativity to flow without distraction.
You’ll also be sent a Licence of Rights for your photography — there’s more on that below.
2. Model Releases
Please note: if your shoot involves people other than yourself (for example, team members or collaborators), we reccommend that you obtain model releases or consent forms.
If you need a model release template, we’re happy to provide one.
Andrea from Don’t Frown Aesthetics in the studio for her website branding session
3. Questionnaire — Your Vision Starts Here
Once your contract is signed, we’ll send you a questionnaire.
This isn’t a test — it’s a conversation on paper. We’ll ask things like:
Where will the photographs be used?
Which orientation (portrait or landscape) will you need more of?
Is there anything else we should know at this stage?
Do you have any questions for us?
The questionnaire helps us understand:
The type of photography you want
Your brand’s voice and personality
Where the images will be used (website, socials, ads, etc.)
Who your audience is
The location of your session
Most importantly, it gives you space to ask questions and clarify ideas before the shoot.
This stage ensures your session is planned with intention — so your brand photos genuinely support your business goals.
Alison from Coostie Illustrations based in Northumberland - on location branding session for her website and social media content.
4. Licence of Rights for Photography
After you complete the questionnaire, we send your licence agreement.
This document explains what permissions you have to use your photos and for how long — typically across your website, social media and marketing materials for 5 years, unless otherwise agreed.
Accepting this digitally avoids confusion later and gives you the confidence to use your images consistently and correctly.
5. Confirmation Email
Once planning is complete, you’ll receive a confirmation email that brings all the details together.
This usually includes:
A final summary of what we’ve planned
Session date, time and location
Reminders about what to expect next
Some of these messages are automated, so if something feels repetitive or out of place, you’re welcome to ignore it — or ask us directly if you’re unsure.
If you ever need clarification, you’re always welcome to speak to Sarah directly (click here to schedule a call).
Lorena from The Book Loft
6. Reminder Emails
We like to add an extra layer of reassurance.
To keep everything feeling calm and well‑organised, depending on your session type you may hear from us a few times in the lead‑up to your brand photos.
These friendly check‑ins are designed to:
Confirm key details
Share practical tips
Give helpful reminders
Ensure you feel fully prepared
Rebecca Wilkins from Cutting Edge Mortgages in the studio
7. Visual Inspiration — Why This Helps
It’s extremely useful if you have an idea of how you’d like your photographs to look — but this doesn’t mean being overwhelmed with choice.
Creating a simple Pinterest board or gathering a few images that speak to you — even magazine clippings — can be enough.
These reference images help us understand the style, mood and feel that resonate with your brand.
They also give us a shared visual language to work from on the day, which:
Helps the shoot flow more naturally
Saves time
Lets you get the most out of your session
Having this inspiration ensures nothing important is overlooked and helps us create images that align with what you had hoped for — while still leaving room for real, natural moments to unfold.
If you’re unsure what you like, don’t worry — we’ll guide you through what works best and help shape your ideas so your photos feel authentically you.
8. Where to Have Your Shoot, Studio or On Location?
Studio sessions and on‑location sessions both have different advantages — and the right choice depends on you.
Benefits of Studio Shoots
Full control over lighting for consistent, professional results
Warm, comfortable, and weather-proof all year round
Clean, distraction-free backgrounds
Private, professional space for outfit changes and relaxed sessions
Considerations
Less natural or “real life” feel than outdoor locations
Limited space and variety without props or set design
Can feel more posed if not styled carefully
Doesn’t showcase your workplace or surroundings
Benefits of Outdoor / On‑Location Shoots
The setting can elevate your brand
Natural surroundings add visual interest
More candid, natural moments
Can showcase your workplace
Many people feel more comfortable outside
Considerations
Weather can be unpredictable (rain, wind, etc.)
Temperature can affect comfort
You might need a space to change
Passers‑by can occasionally interrupt
There’s no right or wrong choice — only what feels best for your brand and confidence. We’ll help you choose a setting where you can relax and be yourself — because that’s when the best images are made.
Jo Thomas from Wild Revival - an outdoors brand based on the Northumberland Coast
9. Feeling Nervous? Props & Personal Touches
It’s totally normal to feel a bit nervous before your brand photos session — especially if you’re not used to being photographed.
Bringing along a few props or accessories can help your hands have something to do and make you feel more at ease. They don’t need to be elaborate — simple, meaningful items usually work best.
Examples people have brought:
Musical instruments (e.g. clarinet)
Work tools (sketchbooks, laptops, cameras, model skeleton)
Items that represent your process/business or personality
These props make the session feel more relaxed and authentic — and that always shows in the final images.
Hannah Jemima Yoga Instructor studio shoot, relaxing with props
10. Confidence Boosters — How to Feel Great for Your Session
Confidence in front of the camera often comes down to how prepared and supported you feel.
Here are some tips and ways to feel calm and confident:
Colour Analysis
Knowing which colours suit you can make choosing outfits much easier. Colours that complement your skin tone often photograph beautifully and help you feel put together.
If you’ve had a colour analysis done before, lean into it! If not, we can offer guidance on tones that tend to work well on camera.
Sarah has used StyleMeHappy for colour analysis.
Personal Shopper Support
If outfit shopping feels stressful, a personal shopper can take the pressure off.
Here are some lovely online options for those with less time: (John Lewis has a great in person personal styling service)
Style Me Happy — online styling with body colour focus
Lookiero — curated styling boxes sent to your home
Styled By Susie — friendly styling consultations
Andrea from Don’t Frown Aesthetics
Make‑Up, Nails & Hair
Feeling like the best version of you can make a huge difference.
For make‑up, you might choose to:
Apply your own natural look
Book a professional for a polished finish
Our team at Pictorial Photography collaborate with local makeup artists:
Holly Wyatt at Doll Kulture — @doll.kulture
Meghan McIntosh — @megh_.__
Jen Katryn — @jenkatryn
For nails, if your hands feature in your brand photos:
Meghan McIntosh at Megh Beauty — @megh_.__
And for hair styling support:
Tasmin Eden at The Hair Boutique — 📞 07740 983 096
Julie at Tribeca Hair — 📞 01289 308886
Whatever you choose, the goal is to feel comfortable and like yourself — not different. Try to avoid any major changes like a new hairstyle or brand-new glasses the day before your session, as it can take time to feel fully ‘you’ in something unfamiliar.
Rest, Hydration & Gentle Movement
Simple self‑care in the days before your session makes a real difference:
• A good night’s sleep
• Drinking plenty of water in the week before a shoot does wonders for the skin
• A walk in fresh air or gentle stretching before a session
All of these help you arrive feeling calm, grounded and ready.
Affirmations & Mindset
If nerves creep in, try a simple affirmation:
I am calm.
I am present.
I don’t need to perform — I just need to be.
Pair this with slow, steady breaths and let it bring you back into the moment.
Final Thought
Preparing for your brand photos session doesn’t have to feel overwhelming. When you take thoughtful steps beforehand, the whole experience becomes calmer and more empowering.
Your brand deserves images that feel like you and support your business with intention. We're here to help you every step of the way.
If you’re ready for brand photos that feel like you, we’d love to help. Click here to book a call with Sarah — we’ll guide you through every step.
Studio vs On-Location Photography for Bands: Choosing the Right Style (and Why It Matters More Than You Think)
Case Study: The Blame - Berwick-upon-Tweed
Written By: Lucas Weightman - Digital Marketing & Photography Assistant, Northumberland
The Blame on location in Hareta Sushi, Berwick upon Tweed
Why Studio vs On-Location Photography Matters for Bands
Band photography is often the first visual introduction people have to your music. Before anyone hears a track, they may see your press image, album artwork, Spotify profile, Apple music, Amazon music or a social post promoting a gig. Those images communicate who you are, what you sound like, and what kind of experience you offer.
The Blame - Spotify
That’s why the decision between studio vs on-location photography matters more than many bands realise. It isn’t simply about where photos are taken, it’s about how your band wants to be perceived. Studio photography can feel bold, graphic and intentional. On-location photography can feel atmospheric, raw and rooted.
Neither approach is better than the other. The strongest band photography comes from choosing a style that aligns with your sound, your identity, and how you want to connect.
This blog explores studio vs on-location photography for bands, using a real case study from Berwick-upon-Tweed to show how different settings can create very different results, and how both can work beautifully.
One Band, Two Shoots, Two Very Different Vibes
When we photographed The Blame, a Berwick-upon-Tweed based band, we deliberately split the work across two sessions: one in the studio and one on location around town.
The contrast between the two approaches was immediate.
The studio photographs were vibrant, minimal and controlled. Every light, shadow and reflection was intentional, creating a clean, confident look that felt polished and deliberate. With no distractions in the background, the focus stayed firmly on the band and their presence.
The on-location images, by contrast, had a looseness and character that felt completely different. That unmistakable Berwick atmosphere added depth and context - things you simply can’t recreate indoors.
Interestingly, the band preferred the studio images. I was more drawn to the outdoor ones. And that highlights an important point, there is no right or wrong choice. The best approach depends entirely on your band’s identity and how you want to be seen.
Studio Photography: Clean, Controlled, Consistent
Studio band photography offers complete control over the environment. Nothing is left to chance, from lighting and colour to background and framing.
This level of control makes studio photography a strong choice for bands who want clarity, consistency and a bold visual statement.
The Blame in our photography studio - hot pink!
Studio photography work particularly well for:
Bands creating album artwork or press imagery
Musicians wanting a strong, graphic visual identity
Projects that need consistency across campaigns and releases
Pros
Clean, distraction-free backgrounds
Precise, repeatable lighting
Easy to match images across platforms and future shoots
Cons
Less environmental storytelling
Can feel formal if styling and direction aren’t carefully considered
It’s worth noting that studio photography doesn’t have to mean neutral or safe. For The Blame, a studio shoot using a bold hot-pink background created a striking, contemporary look that suited their energy. The studio simply becomes a blank canvas and shows expression and character, depending on how it’s used.
On-Location Photography: Real, Atmospheric, Story-Driven
On-location band photography brings context into the frame. Rather than removing the environment, it allows the setting to become part of the story.
Blame Band outside a commercial unit in Berwick
For The Blame, shooting outdoors introduced texture, scale and a sense of place. The images felt more spontaneous and grounded less about perfection, more about presence. Weather, light and surroundings all played a role in shaping the final photographs.
On-location photography is ideal for:
Bands wanting a strong sense of identity or place
Artists with a raw, narrative or expressive sound
Projects where atmosphere matters as much as polish
Pros
Ambient light, texture and depth
Unique, character-filled backdrops
Strong emotional connection for the viewer
Cons
Weather and light are unpredictable (it was super cold that evening!)
More planning required for timing and logistics
While on-location photography can feel less controlled, that unpredictability is often what gives the images their edge.
Another band: Muzzle on location in Berwick
How Bands Use Studio and On-Location Photography Differently
Understanding how images will be used can help guide the choice between studio vs on-location photography.
Studio images are often well-suited to:
Press kits and media submissions
Album or single artwork
Website headers and profile images
Promotional materials needing a clean, professional look
On-location images often shine when used for:
Social media content (check out the Blame’s insta page here)
Editorial features and interviews
Gig promotion and posters
Story-led branding and visual storytelling
Many bands find that combining both approaches gives them the most flexibility. A mix of studio and on-location photography creates a varied image library that can be used across multiple platforms without feeling repetitive.
I.O.D. gig photography (on location)
So… Which Should You Choose?
If you value consistency, control and a polished finish, studio photography may be the right fit.
If you’re drawn to emotion, movement and storytelling, on-location photography can bring your visuals to life.
Or, like The Blame, you may decide to do both. Combining studio and on-location images gives you the best of both worlds: a versatile set of photos that work across social media, press features, artwork and promotion.
After the Shoot: Using Your Band Photography Properly
Once the shoot is complete, how you use your images is just as important as how they were created.
After band photoshoots, images are delivered via a private online gallery, allowing bands to easily view, download and organise their photographs for different uses.
High-Resolution vs Web-Resolution Images - What’s the Difference?
High-resolution images are designed for print use, where image quality and detail matter most. These are the files you would supply to:
Magazines and newspapers
CD and vinyl artwork
Posters and physical promotional materials
Web-resolution images are optimised for digital platforms. They load quickly and display correctly online, making them ideal for:
Music blogs and online features
Band websites
Streaming platforms such as Spotify
Social media platforms like Instagram and Facebook
Which Images Should Your Band Use - and When?
If your band is featured in a magazine or printed publication, always supply high resolution images.
For online features, websites and social media, web-resolution images are usually preferred. Using the correct version ensures your images look professional wherever they appear and prevents issues with image quality or loading speed.
Thinking About a Brand or Band Photoshoot?
The most successful band photoshoots aren’t about choosing the “right” location, they’re about choosing what aligns with your sound, personality and visual identity (brand).
Whether working in the studio or out in Northumberland’s changing light, thoughtful planning ensures your images feel considered, confident and true to you.
Explore Brand Photography Options → click here
Book a Chat with Sarah → here
How Often Should You Update Your Headshot?
A conversation with Rebecca from Socially Organised
Your headshot works harder than you probably realise. It appears on your website, LinkedIn profile, social media, email signature, press features and booking platforms - often long before anyone meets you in person. For many small business owners and professionals, it’s the first point of recognition.
I’m often asked how frequently people should be updating their headshot, so during a recent headshot session with Rebecca from Socially Organised, it felt like the perfect opportunity to explore the question properly.
Meet Rebecca from Socially Organised
Rebecca set up Socially Organised after encouragement from friends and family during COVID. Although she had already worked in social media and marketing roles locally, it was the nudge from those closest to her that pushed her to start her own business.
Her first day was equal parts exciting and daunting - contracts signed, branding ordered, social media accounts launched and messages sent to friends and family asking them to follow along. Five years on, Socially Organised now supports businesses across Northumberland and Scotland, with Rebecca placing particular value on one-to-one relationships and in-person connection.
That personal approach carries through everything she does, from social media management to her much-loved training sessions, which she’s delivered to businesses across the North and into Scotland. Being invited by Visit Berwick upon Tweed to deliver social media training to local businesses remains a proud milestone.
Why headshots matter more than ever
Rebecca works daily in a world where visibility and credibility matter. She sees first-hand how quickly people form impressions online - often in seconds - and that’s exactly why she chose to update her own headshots.
She’s already refreshed her LinkedIn profile and plans to use her images across her wider online presence. As she explained, keeping headshots current helps people form a realistic impression of who you are, builds trust, and supports consistency across platforms.
From my perspective as a photographer, I regularly see a big shift in confidence. Clients often arrive feeling unsure, especially if they’ve been using the same image for years. After an updated headshot, they tend to show up more confidently online, update profiles they’ve been avoiding, and feel more aligned with how their business has evolved.
So… how often should you update your headshot?
In most cases, I recommend updating your headshot every one to two years, or sooner if there’s been a noticeable change. In reality, most people only book a new headshot when something prompts them - a rebrand, a new look, a new role, a website refresh, or the realisation that their photo no longer feels like them.
The most common reasons clients come to me are outdated images and rebranding. Changes in hair, personal style, image quality and visual trends all play a part. Even subtle shifts can make an older photo feel disconnected from who you are now.
An outdated headshot doesn’t just date your business visually. It can also lead to mismatched branding, awkward moments where you’re not immediately recognised in person, or a sense that your online presence doesn’t quite reflect your professionalism.
The value of a timeless approach
One reason my headshots tend to last well is that I keep things clean and straightforward. I avoid heavily stylised or trend-led filters and focus instead on good light, considered composition and subtle editing.
This approach creates images that feel current without being tied to a particular moment in time. A well-lit, well-posed headshot with honest expression will always outlast something that leans too heavily into fashion or editing trends.
For business owners and professionals, this means an updated headshot continues to work for you across platforms and over time, rather than feeling quickly outdated.
Headshots as part of business maintenance
While many individuals see headshots as a one-off task, I often see a different mindset with teams and organisations. When I photograph teams, I’m regularly asked back to update images as new people join, keeping everything consistent and professional.
For sole traders and small business owners, the principle is the same - just on a longer cycle. As your business grows and evolves, your visuals should quietly keep pace.
Rebecca’s experience reflects this well. Her business has matured, her confidence has grown, and her updated headshot now mirrors where she is professionally.
A quick check for your own headshot
If you’re unsure whether your current image is still doing its job, it’s worth asking yourself whether it genuinely reflects you as you are now. Would someone recognise you immediately? Does it sit comfortably alongside your current branding? Does it support the way you want to show up online?
If the answer isn’t a confident yes, an updated headshot may be worth considering.
You can find more information about my professional headshot sessions here
You may also find it helpful to explore how headshots fit into wider brand photography
Or, if you’d like to talk it through, you can get in touch here
And if you’re genuinely unsure, I’m always happy to give honest advice - even if that means telling you your current photo is still serving you well.
Rebecca is the founder of Socially Organised, where she works closely with businesses on social media management and training. If you’d like to see more of her work or get in touch, you can find her on Instagram and LinkedIn, or visit her website.
Paid Creative Work Placement for a Local Young Person (16+)
Creative Digital Content Assistant
Pictorial Photography, Berwick-upon-Tweed
Are you someone who loves creating content and wants real, hands-on experience in photography, filmmaking, website design and marketing? Pictorial Photography is offering a paid placement for a young creative (aged 16–21, living in a TD15 Northumberland postcode) to join our studio as a Creative Digital Content Assistant.
This role gives you the chance to learn how professional content is planned, created, edited and used across websites, social media and branding projects. You’ll be working alongside an experienced photographer and filmmaker in a supportive studio environment, helping to create real work for real clients.
Your work can grow in the direction you are most interested in - whether that’s photography, video editing, social media, branding or website content. This placement is designed to help you explore your strengths and build skills for your future.
What you’ll do
Assist on photography and filming sessions (studio + occasional local shoots)
Capture behind-the-scenes content
Learn to take photographs using professional equipment
Edit images and short video clips using industry-standard tools (Apple Mac / Adobe)
Help to plan and create social media content (Instagram, Facebook, and possibly TikTok/Snapchat if it fits your style)
Support creative website projects (adding images, layout updates, organising content)
No experience required - just enthusiasm
We’re looking for someone who:
is interested in visual creativity (photos, videos, websites, social media, design)
wants to learn new skills for future work or study
is reliable and willing to try new things
is interested in a career in photography, filmmaking, digital marketing or web design
lives in Northumberland (TD15 postcode)
Details
The duration of the work placement depends on your age:
• Around 8 months (if under 18)
• Around 6 months (if aged 18–20)
• Around 5 months (if 21)
All placements are 12 hours per week over 2 flexible days, so you can fit this alongside study or other commitments.
This is a funded role paid at the correct National Minimum Wage for your age.
All equipment and software will be provided, and you’ll be supported and supervised throughout the placement.
We welcome applications from all backgrounds - enthusiasm and interest matters more than experience.
How to apply
Send us:
A CV, and
Either a short cover letter or a short video introduction (you choose!)
Simply tell us:
why you’re interested in this role
your favourite type of creative content (photo, video, design, social media, websites, etc.)
📧 Email to: sarah@pictorialphotography.co.uk
📌 Deadline for applications: 1/12/2025
Jo Wore her Beautiful New Dress, Went Barefoot in the Mud - and Taught Me Something About Showing Up
Jo at Berwick Plantation
When I photographed a lovely friend Jo for her business Wild Revival a couple of weeks back, I knew it wasn’t going to be your usual brand shoot. She happily went barefoot, carrying her foraging basket and wearing a gorgeous new orange dress she’d decided wasn’t too nice for sitting in the mud.
We walked through the plantation, along the river, and down to the Pier beach. The weather did its usual Northumberland thing - damp hair, wet hems, perfect light - then, by the time we got to the beach, actual sunburn. Jo didn’t care. She laughed, got stuck in, and somewhere between the berries and the seaweed I realised she was giving me a quiet reminder about the confidence that comes with just being yourself.
Good brand photos aren’t really about poses or polish. They’re about showing up as yourself and having fun - the version of you that laughs when the dress gets muddy and doesn’t need everything to be spotless to feel genuine.
Jo’s brand, Wild Revival, is all about connection: to nature, to ourselves, and to the world around us. She spends her days foraging, teaching, and helping people reconnect with nature and the simple joy of being outside. Photographing her wasn’t about creating something glossy; it was about capturing what was already there - a sense of belonging, curiosity, and calm.
She moves through nature like it’s home, picking up leaves and berries as we went, pointing out things I’d have walked straight past.
Jo foraging on Berwick’s New Road
There were a few moments from the shoot that were quite memorable: the way Jo happily sat down in the damp forest bed and didn’t flinch but actually laughed when she stepped in gross boggy river mud, barefoot(!); the way she thanked the trees for supporting her and for letting her touch their bark for a photo.
I realised that’s what showing up really means. It’s not about having everything perfectly planned; it’s about being present. Being visible, and being yourself even when things aren’t tidy. Choosing to be seen - in business, in photographs, in life - just as you are.
Every time I photograph someone like Jo, I’m reminded that confidence looks different on everyone. Sometimes it’s heels and lipstick; sometimes it’s muddy feet and laughter on a damp Monday morning. The setting changes, but the message doesn’t: people connect with honesty.
If your business or creative work is rooted in something real - craft, care, nature, community - your photos should feel that way too.
So, wear that beautiful dress. Step in the mud. Let your audience see you. That’s where the real magic happens.
Behind The Scenes on Jo’s Shoot
Thanks to Abigail (Jo’s sister) for taking these photos
Curious what a full brand session includes?
Visit my Branding Photography page to see examples, pricing, and what’s involved.
I created some short film clips for Jo during her brand shoot, these can be used on social media or as moving images on her new website.
Wild Revival Brand Photography
Photography by Sarah Jamieson, Pictorial Photography
Location: Berwick-upon-Tweed and the Northumberland Coast
Client Jo Thomas - Wild Revival - Check out Jo’s Substack (her new website is in progress, I can’t wait to see it!
Want authentic photos that feel like you?
Book a chat with me to start planning your brand shoot.
94% of First Impressions Online Are Visual - Here’s How We Made That Work for Brian.
94% of first impressions online are visual - which means the photos on your website matter more than you might think.
When Brian from Design & Prototype got in touch, he wanted better photos for his business. What began as a simple workshop shoot quickly grew into a full rebrand: new photography, a refreshed logo, and a modern, cohesive website that’s helping him attract the kind of projects he really wants.
Most small business owners don’t see themselves as “brands” - they see the workshop, the tools, the workbench, not the bigger picture. But that’s exactly what brand photography helps reveal.
Here’s Brian in the Design & Prototype workshop. We photographed him at work - surrounded by sawdust, metal shavings and machinery - the kind of authentic detail that stock photos never capture. Later, a few of his finished pieces came into my studio to be photographed under good light and on a plain grey and white background - even large handcrafted items can work beautifully in a controlled product photography setup.
Once the brand and product photography library was in place, we refreshed his logo and website - keeping the clean, modernist feel he liked, but stripping back the bold primary colours that had made the old design tricky to use. The new site uses yellow and grey tones, echoing his machinery and giving a nod to industrial design - modern, timeless, and easy to navigate.
After the website launch, Brian decided to add a Velocette motor repair section. Everything was already in place visually, and the consistency of his new branding helped attract steady work in this niche area.
Strong brand imagery doesn’t just look good - it builds trust. For small businesses, it shows the person behind the craft, the hands that make, the pride that keeps a workshop running. Whether you’re a joiner, florist, or designer, photography helps your audience connect the dots between what you do and who you are.
If you’re curious about what brand photography could do for your own business, check out my Brand Photography page. You don’t need a studio-ready brand - just a good story, and I’ll help you show it.
Why Faces (and Hands!) Might Be the Missing Piece in Your Product Photography
When it comes to building a strong brand, product photography is key – but it’s not just about the products. It’s also about the people behind them and the story you tell. Visual content is one of the most powerful tools to convey who you are as a business - 93% of consumers rank visual appearance as a key factor in purchase decisions, and content with relevant images gets 94% more views than content without. In other words, great product photography can make or break your brand’s first impression. More importantly, your ideal customers want to connect with the faces and values behind the brand, not just the products. That’s why showcasing the people and personality behind your products is such a game-changer for brand identity.
Why Visual Content Is Vital for Your Brand
We’re bombarded with images on social media and online shops, so to stand out you need high-quality, story-driven visuals. People remember up to 65% of visual content after three days (versus only about 10% of written content), so strong imagery not only grabs attention but also sticks with your audience. For a small business, scroll-stopping photos can give you an edge over larger competitors.
On social media, posts with images - especially those featuring people get much higher engagement. Instagram photos with human faces receive 38% more likes than those without (according to a Georgia Tech study). This shows customers crave authenticity and human connection, not just pretty product shots. Visuals that include real people help build trust and familiarity; in fact, 86% of consumers say authenticity is important when deciding which brands to support (Stackla survey). By featuring real people (whether your team, customers, or yourself) or even just parts of people (like hands if you’re shy!) in your product photos, you create that authenticity and turn standard catalog shots into a narrative about your brand.
Putting People Behind the Products
One way to bring authenticity into product photography is by literally putting the person into the picture. For example, I recently did a shoot with Liberty, the founder of Lib&Jax, a local brand that handcrafts colorful bags and cases from reclaimed (deadstock) fabrics. Lib&Jax isn’t just selling bags – they’re selling a story, and showcasing the people behind the products helps bring that story to life.
During the shoot, we made sure to capture not only the products, but Liberty herself. We got vibrant shots of her interacting with the bags - holding them, using them, even sitting happily in a pile of them against a bright pink backdrop. Featuring the founder put a face to the brand name. Liberty’s style and energy shine through these images, helping customers connect with her business on a deeper level. In short, it turns Lib&Jax from just a brand into a relatable human story.
Some of the best shots were the spontaneous, playful ones - like Liberty tossing bags in the air. Those photos are eye-catching and full of life, perfectly reflecting the brand’s bold vibe. In one image, a flying bag even covered her face, adding a fun mystery that draws attention straight to the product. These kinds of shots do double duty: they highlight the product while keeping viewers engaged and curious about the person behind it.
We also captured some behind-the-scenes content. Liberty captures a few quick video clips (just on her phone) to highlight Pictorial Photography on the visit Berwick website (part of a different project) and I gave Liberty some fun peeks of the shoot from my camera to share on Instagram and TikTok. Audiences love seeing how the magic happens, a candid video of makers at work makes people feel like insiders. And with video content now over 80% of all web traffic, those clips are gold for social media. This kind of content isn’t just filler; it brings your brand’s personality to life in ways that polished product photos alone can’t.
Liberty from Lib&Jax brought ALL the colour and chaos to the studio for this shoot. Handmade, one-of-a-kind, and made from deadstock fabric – each bag has it’s own story. 💖 #BTS #ProductPhotography #LibAndJax
Planning a Purposeful (and Fun) Photoshoot
All those creative, people-centric shots might look spontaneous, but they actually take a lot of planning. Before the Lib&Jax session, Liberty put together a Pinterest mood board to nail down the creative vision. Having that visual guide (and some notes from our chats) put us on the same page from the start, with no "what next?" moments during the shoot. The mood board ensured we captured all the must-have shots (like clear product photos on a bright background) and had fun ideas ready that fit the brand’s vibe (like those flying bags!).
Planning ahead also meant thinking about how we’d use the photos. For Lib&Jax, we needed a mix of images for different purposes:
Product shots for the online store (clean, crisp photos of the bags on a railing - also to use on a continuous scroll for an instagram carousel)
Lifestyle shots of Liberty using the bags (to show their scale in real-life use)
Behind-the-scenes content to share on social media (for authenticity and engagement)
Defining these goals early meant we captured a bit of everything during the shoot. It also helped us prep the studio - we set up multiple vibrant backdrops (pink, orange, navy, green and white) to make the colorful bags pop, and arranged professional lighting for a polished look. With solid planning and a spark of creativity, the shoot was both productive and a lot of fun.
Just as important as planning is creating a positive, collaborative atmosphere. We kicked off the shoot by bouncing around ideas and jotting down the best ones to try first. It's great to experiment with wacky concepts (after the ‘key shots’ are in the bag of course) — it leads to unique photos and keeps the session fun. When everyone’s enjoying themselves, that energy shines through in the pictures. Those genuine laughs, unposed moments, and off-the-cuff ideas are exactly how you capture the authenticity we talked about earlier.
Showcasing Your Brand’s Values (Sustainability and Beyond)
Another facet of brand identity we highlighted was Lib&Jax’s commitment to sustainability. Consumers care about what a brand stands for — 66% say they’re willing to pay more to support brands with sustainable practices (Nielsen survey), and that percentage is even higher for millennials. If your brand has a mission or core value like this, think about how we can show it visually - or get in touch for a chat - I love sharing ideas.
For Lib&Jax, that meant drawing attention to the story behind the bags. We made sure to feature the unique upcycled fabrics in the photos, subtly communicating the brand’s eco-friendly ethos. At the same time, we kept the images vibrant and stylish to prove that sustainable can be chic. And of course, we spotlighted Liberty as the passionate founder behind it all. Product, Person, and Purpose - when those three align, that’s branding magic!
From Photoshoot to Brand Narrative
With the right planning and personal touch, product photos become more than a catalog of items - they turn into part of your brand narrative. Each image from the Lib&Jax shoot tells a piece of their story, whether it’s Liberty joyfully tossing bags in the air or carefully arranging a display. This portfolio of usable visuals give the audience a glimpse into her world and invite them to connect on a deeper level.
People connect with people, not just things. Showing the human side of your business builds trust and like-ability. The next time someone sees a Lib&Jax bag at a market or online, they’ll remember the fun, creative spirit from those photos and feel like they know the brand. That kind of familiarity is marketing gold - it can turn casual viewers into loyal followers and then customers.
Ready to Elevate Your Brand Identity?
I’d love to hear your thoughts. Which of Liberty’s colorful bags caught your eye? Do you think these images deliver on style? Share in the comments!
If you’re a business owner looking to bring your own brand’s story to life with vibrant, people-focused product photography, let’s talk. As a specialist in product photography in Berwick, I’m passionate about helping creative brands like yours shine. Get in touch with me at Pictorial Photography to start planning a shoot that showcases your products, along with the people and values behind them. Let’s elevate your brand identity, one photo at a time. If you aren’t quite ready to chat yet - take a look at our product photography page for loads more info.
Oh, and if you loved Liberty’s bags, you can snag one from Lib&Jax. She’ll also have a stall at the Berwick Food Festival this summer - so if you’re in town, be sure to pop by and support some awesome local makers!
Commercial Business Photography Pricing Made Simple: Packages, Rates & What's Included
Studio Product Photography for Jarvis Pickle Pies
Running a business means making smart investments, and professional photography is one of the best ones you can make. Whether it’s product shots that get people to click “buy,” headshots that build trust, or branding images that tell your story and show off your location, understanding commercial photography rates shouldn’t be a hassle.
That’s why I’ve put together this easy-to-follow guide to my business photography rates. No hidden fees, no surprises - just clear, transparent pricing so you can plan your budget with confidence.
Photography Packages at a Glance
Branding Photography Package - £485
Let’s show the world exactly what your business is all about. Whether you're building trust with your audience or showing off your work environment (don’t worry if you don’t have a pretty office - we can work around that!), these sessions are tailored to tell your brand’s story. Ideal for social media content, websites, and any marketing material that needs that personal touch.
What’s Included?
Duration: 2.5 hours of comprehensive imagery tailored to your business and brand
Images: 25 ready-to-use professional digital images
Includes: 1:1 consultation, expert creative direction, varied shot styles
Additional images: £25 each
Perfect for: Social media content, website imagery, marketing materials
Branding images for The Business of Selling Flowers - learn more about this brand shoot on my blog
Perfect for giving your online presence a polished touch. Whether it’s for LinkedIn, your website, or marketing materials, I’ll help you look confident, approachable, and professional in every shot. Quick, easy, and effective.
What’s Included?
Duration: 30 minutes (studio or local Berwick upon Tweed location)
Images: 5 ready-to-use professional digital images
Includes: Multiple backgrounds, outfit changes, expert posing direction
Additional images: £25 each
Group rate: £50 per additional staff member (4+ people)
RNLI Seahouses - PR
Products, Events & Other Commercial Photography Sessions:
Whether you’re looking to showcase your products, cover an event, or capture stunning property shots, I’m here to help make your business shine. From detailed product photography that makes your items irresistible, to versatile commercial sessions tailored to your specific needs, we’ll work together to create images that tell your story and highlight what makes your business unique. Unsure about which shoot is right for you? Let’s chat and figure it out together!
First hour: £250
Additional hours: £175 each
What’s Included?: Studio lighting if required, backdrops, props, around 30 images per hour of photography, custom editing/processing.
Types of photography covered by the hourly commercial rate include: Event photography, Property photography, Performance photography, Social media content creation, PR photography, Website photography, Product photography.
What's Always Included (No Extra Charge)
Every commercial photography session includes:
Professional studio lighting, backdrops and props as required
Custom hands-on processing of all final images
High and web resolution files for maximum flexibility
Secure online gallery for intuitive use and easy downloading
Commercial licence to reproduce for business use
Expert posing and creative direction
Use of our professional photography studio or travel within 10 miles of Berwick upon Tweed
Claimable as business expense
Brand Photography for Katie Chappell Illustration
Travel Fees Made Simple
Room interior at Rob Roy Boutique Hotel, Tweedmouth - Property Photography
Local coverage: Within 10 miles of Berwick upon Tweed - no charge
Extended car travel: £0.45 per mile + £75 per hour travel time
Flights/trains/accommodation: At cost (agreed in advance)
Frequently Asked Questions
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This depends entirely on your needs. Headshots take just 30 minutes, while branding sessions are 2.5 hours.
For custom commercial work, I'm happy to discuss your requirements and provide an accurate time estimate - just book a call or email me.
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Of course! You're more than welcome to hang out and get involved. The more, the merrier and it helps us make sure everything’s just how you imagined. (Bonus points for sneaky behind-the-scenes shots! Just don’t forget to tag us on Instagram @pictorial_photoraphy)
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All images go through custom hands-on processing to ensure professional quality. You'll receive your final images via a secure online gallery around two weeks after your session - please let us know in advance if you are on a tight deadline.
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No problem! Additional headshot and business branding digital images are available for £25 each. You can decide which extra images you'd like after seeing the full selection.
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Event photography
Product photography
Property photography
Performance photography
Social media content creation
PR photography
Website photography
Corporate headshots
Branding photography
And any other business photography needs you might have
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Every photo I deliver includes basic editing, such as colour correction, distraction removal (like fire exit signs, scratches, or unsightly bins - only when necessary), and a touch of magic to make the image really pop. However, if you require specific or extensive retouching, such as detailed skin edits, background changes, or custom adjustments, we can definitely discuss that! I'll provide a quote based on the time and complexity of the work to ensure your vision comes to life exactly how you want it.
Event coverage at The Maltings of Len Pennie’s discussion on her debut collection, ‘Poyums’ for Berwick Literary Festival
What Clients Say
Helen, Katie and Tania - Course Creators, The Good Ship Illustration - Brand Photography
"Sarah took our branding photos and WE LOVE THEM! Thank you Sarah! We had a brilliant afternoon, Sarah knew all of the best spots to get good photos, and we didn't even feel like we were having our pictures taken. ♥️ Thank you!" - Katie, Tania and Helen - The Good Ship Illustration
Emily Cropton, Artist - Performance Photography
"Had a great experience working with Sarah who kindly fitted me in last minute. Super professional and thoughtful and very happy with the photographs." - Emily Cropton, Artist
Alison Edwards, Coostie Design and Illustration - Branding Photography
"I knew that when I was ready to have some brand photography done for my small creative business, that it would be Sarah that I'd go to - I'd already seen a wealth of positive testimonials and her website has some great case studies that helped me to understand what the end result could look like. From the discovery session to the shoot, Sarah was an amazing coach and I've now got some lovely brand photos that have really elevated my digital presence." - Alison Edwards, Coostie Design and Illustration
Louise Marsden - Repaz7 - PR Photography
“The picture ended up being on the front page, she then also shared images to her own instagram business page and helped make the story great PR for our business. Without Sarah and her expertise this may never have happened.” - Leo and Louise, Repaz7
Planning Your Photography Investment
Verdant Leisure Conference Event Photography
Professional photography is an investment that pays dividends through:
Increased customer trust and credibility
Higher conversion rates on your website
Stronger social media engagement
More professional marketing materials
Enhanced brand perception
Not sure what type of photography your business needs?
Website and social media photography for Hutton Stone
These resources will help:
5 Things to Consider Before Hiring a Commercial Photographer - Essential planning guide
Which of These 7 Types of Product Photography is Best for Your Business? - Choose the right approach
How to Write a Brilliant Commercial Photography Brief - Get better results
BTS shot of crafter Ruth Devlin of DevlinJones Firebellows - PR/Magazine Photography
Ready to Invest in Professional Photography?
Whether you need quick headshots for your team, scroll stopping product photos or a comprehensive branding session for your new company, I'm here to help you and your business look its absolute best.
Let’s chat about how we can bring your business vision to life - book a call today!
Professional photography that fits your budget and exceeds your expectations. Serving Berwick upon Tweed, Northumberland, and the Scottish Borders.
Ready to get started? get in touch today.
A Cherished Day at Coldingham Sands: A very trendy Granny and an Overcast Adventure!
Imagine this: a fashionable granny, her adorable granddaughter, and an adorable dog, coming together for a memorable day of shenanigans and giggles at Coldingham Sands. Oh, did I mention the charming overcast weather that added an extra touch of magic to our photos?
From the moment these guys set foot on the sandy shore, the air was filled with laughter and excitement. Together, we created unforgettable moments running around on the sand and indulging in ‘contraband’ Wham bars! Because what's a beach outing without a little sweet mischief, right?
The overcast weather added beautiful soft lighting which enhanced the vibrant colors of their outfits, and gentle shadows added depth and nostalgia to the photographs.
As a family photographer, it's moments like these that remind me of the magic my lens can capture. Witnessing the joy, love, and laughter between this trendy granny, her granddaughter, and thier lovable joog warms my heart. Coldingham Sands provided the perfect backdrop for the day.
Hazel chose a portfolio box of high-quality prints, a keepsake to proudly display at home. The pride and joy in her eyes was unmistakable as she imagined reliving those wonderful moments with a glance at those stunning prints on her walls.
You might imagine a bright, sunny day is ideal for outdoor photography, but that's not actually true. The intense light makes highlights too bright and shadows incredibly deep. Overcast days when the sun's light is diffused by the clouds can be much better, the entire sky turns into a big, soft light source which means that you get much more even lighting that casts softer shadows. It's much more forgiving to photograph with and is especially flattering for portraits.
What I Learned: Shooting Videography as a Wedding Guest in Umbria, Italy
I have an exciting story to share with you today, one that involves personal growth, unexpected discoveries, and a dash of humor. Over the past year, I've embarked on a bit of a learning adventure, investing both my time and resources into mastering the art of videography using my professional cameras. Why, you ask? Well, let me take you on a journey through my motivation and the experiences I've had so far.
It all began when some of my commercial photography clients started requesting short video clips for their social media and websites, I felt I needed to be able to capture these simple requests for them but being the perfectionist I am, I had to really master it before helping them.
When I started some of the training it made me think about working alongside videographers at weddings. They tend to pop up in the most heartfelt moments, brandishing massive cameras and making me worry about inadvertently intruding on their shots (which can’t be photoshopped). That's when I had an idea—I could offer something truly unique and valuable to couples by providing a hybrid photography and video service.
Picture this: couples receive the same exceptional photography service they've come to expect from me, but with an added twist. During the moments that usually constitute downtime, I would discreetly capture video snippets, allowing me to craft a professionally shot "highlights video" that encapsulates the essence of their special day. How awesome is that?
You see, back in 2015 when I tied the knot myself, my partner and I hired both a photographer and a videographer. While the videographer's work was excellent, he appeared in a lot of our photos and I must admit that we've only watched our wedding video a couple of times. Why, you ask? Well, let's just say it contained the ENTIRE ceremony (which was in Greek), speeches, and even people chowing down on their meals. It was a feast for the eyes, but perhaps a little too literal! A few minutes would have been more than enough and plenty to satisfy our grandparents who couldn’t make the wedding abroad.
My training journey so far has blended online and in-person courses, lots of reading and hands-on practice. I knew I had a family wedding to attend in Italy, not as a professional photographer, but as a guest! However, I couldn't resist the opportunity to test my skills. With only hand luggage I had to travel light so, just one camera, a single lens, and a trusty waterproof GoPro, I set out to create a short practice "highlight video" as a guest. Don't worry, I made sure to stay well out of the photographers' way!
Guess what? I ended up shooting not one, but TWO different short films. One was in a vertical format, perfect for mobile phones and social media sharing, while the other was in landscape format, longer in duration and ideal for the couple's afterparty celebration and for showcasing on TV screens to their proud grandparents. To add more zest to the films, I even recorded the heartfelt speeches, a touching reading, and the soulful live music on my trusty iPhone. As you can see, I also took a few photos (couldn’t resist!). My Dad took this one of me and Aaron.
Now, let me tell you some lessons I learned during this short and hot filmmaking adventure:
The GoPro turned out to be a bit of a letdown, providing footage that fell short of my expectations. Lesson learned: Stick to the reliable gear you know and love.
Primer is super important for make up in the heat, bonus points for one that contains SPF!
Surprisingly, the iPhone recordings exceeded my expectations, capturing voices with remarkable clarity. If I ever find myself in a pinch without my fancy recording equipment, I'd happily rely on my trusty smartphone again.
Stationary objects are simply not as captivating on film as they are in photographs.
Balancing the roles of guest and aspiring videographer was quite the challenge. I found myself torn between capturing the perfect angle and wholeheartedly immersing myself in the atmosphere. Nonetheless, I managed to enjoy every moment, even if it meant occasionally slipping into "work mode."
The hassle of coordinating sparklers for a few shots was absolutely worth it! The resulting footage added a touch of magic and excitement to the final video, making it an unforgettable moment for the couple.
Now, without further ado, I present to you my very first attempt at a wedding highlights video. I hope you're ready to experience the magic of an Italian wedding.
Click here to watch the 6-minute landscape version (on a computer or TV). (this one is my favorite of the two)
or
Click here to watch the 3 minute horizontal version (on a phone)
As I reflect on my new journey of learning and growth, I am filled with gratitude for the opportunity to record Hannah and Conor’s wedding and to the trainers who have given some brilliant advice, inspiration and guidance. It's amazing how investing in new skills can open doors and allow us to offer something unique to our clients.
If you're planning your own wedding or know someone who is, I encourage you to consider the possibilities of hybrid photography and videography. By seamlessly blending both art forms, couples can relive their special day through stunning visuals and heartfelt moments captured in motion.
Sarah x
P.S. The beautiful venue Hannah and Conor chose is a large stone farmhouse in the hills of beautiful Umbria, Italy, around 40 minutes from Perugia. It’s called ‘I Casali di Colle San Paulo Fontanelle’. Here are the details if you are looking for an international elopement or destination family wedding. www.collesanpaolo.it or check it out on instagram here: https://www.instagram.com/icasalidicollesanpaolo/
Check out my wedding services page if you are looking for hybrid photography and video, here is the link: Pictorial Photography Wedding Photography
Exploring Mill Pond Flower Farm: and A Journey into The Business Of Selling Flowers
I had the amazing opportunity to visit Mill Pond Flower Farm in Foulden, not far from Berwick but just over the border in Scotland. The flower farm, run by Paula Baxter is also the home of The Business Of Selling Flowers run by Paula, and two other dedicated, full-time flower farmers named Carol and Claire, who live elsewhere in the UK but the three come together now and again to help each other out and to discuss their work and have a photoshoot together. Join me as we delve into this charming farm, discover their online courses, and get to know the passionate individuals behind it all.
Mill Pond Flower Farm captivates me with its rustic beauty. The picturesque farm, with views of the Cheviots, offers a tranquil haven for flower enthusiasts and nature lovers alike.
Empowering Flower Farmers Through their online courses, Carol, Paula, and Claire's joint venture, The Business Of Selling Flowers, equips flower farmers and sellers with essential knowledge. They offer eight practical and comprehensive courses that cover topics like pricing, profit, selling, and the art of growing flowers. These courses empower individuals to become successful and profitable flower growers.
During my visit, I shared a memorable and lighthearted moment with Carol, Paula, and Claire. As I photographed them for their website and social media, they playfully turned the tables and captured behind-the-scenes shots of me. This experience shows their friendly nature and their desire to authentically represent their work.
Mill Pond Flower Farm, along with The Business Of Selling Flowers, brings together the beauty of nature and the entrepreneurial spirit. With their online courses, Carol, Paula, and Claire encourage aspiring flower farmers to thrive in the industry. My time at the farm was truly special, and I hope that these photographs serve not only as a useful illustrative branding portfolio but also as a testament to their dedication and camaraderie.
Tricks of the trade!
Taking payments in a rural setting.
Foliage for floristry
Cutting flowers
Potting table
Check out the Business Of Selling Flowers website for more info or check them out on Instagram
Enhancing the Buzz: Professional Studio Product Photography for Chain Bridge Honey Farm
Chain Bridge Honey Farm, located near Berwick upon Tweed, now takes center stage online as the harmonious blend of honey and bee products unfolds. In this article, we will delve into how professional studio product photography has enhanced the website presence of this already exceptionally popular Honey Farm. With a wide range of honey varieties including wildflower, heather, tweedside, and chunk honey, as well as exquisite beeswax candles, cosmetics, and gift sets, the Honey Farm's investment in professional photography has propelled their online brand to new heights.
At Chain Bridge Honey Farm, meticulous attention to detail and a dedication to quality form the very core of their operations. Recognising the significance of visually showcasing their products, the Honey Farm decided to invest in professional studio product photography. Their aim was to offer customers a more immersive experience that truly capture the essence and value of their offerings.
I collaborated with Frances from the Honey Farm and undertook a test shoot with some of the products and different backdrop ideas. We then embarked on a mission to present each item in its best light. Utilising expert studio lighting techniques, we ensured that every photograph exuded a clear and professional appearance while preserving the natural and wholesome qualities of the products.
One unique aspect of this project was the choice to use their wooden bee hives as backdrops. This creative decision established a visual connection between the products and their origins. The organic textures and warm hues of the hives serve as deliciously dark backdrops, fostering a consistent and authentic atmosphere throughout the product imagery.
For the website, we crafted flat-lay compositions for each product section, offering customers an intuitive navigation experience. These visually captivating flat lays now act as guideposts, leading visitors to explore the diverse offerings at Chain Bridge Honey Farm. We went on to capture seasonal shots for Easter and Christmas, showcasing alternative gifting options to chocolate eggs and highlighting the availability of gift hampers during the festive season.
Since they have started using the new professional studio product photography on their website, Chain Bridge has garnered glowing reviews from customers. Francis, the driving force behind the farm, expressed her delight to me at the uptick in online sales. While the impact on social media engagement is still being evaluated, expectations are high, as these captivating visuals are anticipated to attract and captivate a wider audience.
By faithfully representing their diverse range of honey and bee products, emphasising scale, and utilising bee hives as captivating backdrops, they have woven a visual narrative that deeply resonates with customers. The Honey Farm's unwavering commitment to excellence, coupled with our collaborative efforts, has resulted in a remarkable online presence that showcases its products in all their natural splendor.
22 Years in Business - An Interview with Sarah
(by Sophie, Marketing and Photography Apprentice)
An Interview with Sarah, organised by Sophie (marketing and photography apprentice, Pictorial Photography)
Sarah has been an independent photographer since 2001, growing her business over the years and adapting to life's challenges (such as lockdown). As Sarah's apprentice, learning the way her business works and seeing how much can change in only a year and a half, I asked Sarah some questions about the story of Pictorial Photography.
When did you start the business and why?
Sarah in 2001
I was asked by a friend to photograph her wedding when I was at university studying Contemporary Photographic Practice. I was only 19 but I knew this was what I wanted to do, so I thought up the business name, registered ‘Pictorial Photography’ with HMRC and got insured. Soon after that, colleagues and friends started asking for photos of their families and children. I also took on a few more weddings in Newcastle - shooting on film! I worked at Northumbria University by then so it was more of a weekend job for the first 5 years.
Leo and Stella, Sarah’s children
Over those first 5 years I grew the business and built my website, which meant that when I had my first child, Leo, I could work around him. Leaving employment was less of a choice and more of a necessary decision. Self-employment offers many opportunities and benefits like flexibility, so it was my only option. It was difficult at first, juggling childcare and working when they slept (when I was exhausted), but I have no regrets.
What was your goal for Pictorial then and now?
At the start the weddings were something fun to photograph at the weekends, then my photography grew into a flexible job to be able to work around my babies. I used to photograph a lot of children when mine were young and it fitted in well with school times. Now they have grown into teens, I focus more on business and branding photography, aiming to work less at weekends.
Our old Quayside studio
I guess my business has followed the flow of my life to an extent. I find I have a lot in common with my clients so I must be attracting people at a similar stage in life. I’m very into marketing and business development now and this year we have been working on a better CRM system and a much-improved customer journey for clients. It feels more professional and saves a huge amount of time on a day-to-day basis.
What did you do before?
I used to work at Northumbria University’s Design School, helping students create their vision in the studio and learn Adobe software. I was an Apple Mac demonstrator and a part-time lecturer. I loved working there and although they were flexible and accommodating employers, even after going half-time the long commute didn’t work for me when my children were little.
What was your biggest learning curve?
Sarah working in our new studio and office at the Ramparts
It took me a really long time to feel happy and confident with studio portraits, getting lighting to look natural and flattering in the studio was a challenging skill to master. I used to call myself a ‘natural light’ photographer but that was a total cop-out because I just wasn’t confident with studio lights.
I’m so glad I worked on those skills because I can now shoot with flattering and consistent light in a warm environment at any time of year. Being a ‘natural light photographer’ used to mean that my sessions were often cancelled last minute due to bad weather.
How do you spend your spare time?
Sarah and Marley
Spare time, what’s that? But seriously, I enjoy walking my dog Marley when it’s not windy or raining, I love a bit of DIY, but I’m usually driving the teenage kids around in Mum's Taxi! When we get the chance I love to travel with my husband Aaron, and sometimes the kids. I feel like I have to completely leave the country to properly unwind from work.
What changes have you made to your marketing strategy?
22 years ago, things like having a listing in the ‘yellow pages’, newspaper ads and putting posters up around town were key to getting business. Nowadays most of our marketing activities happen online.
How much time do you spend working on your business each day?
Probably a couple of hours each day, even when I am at home I listen to business podcasts and have a large library of photography books and business training and I love to tweak the website! I sound like a right saddo but I adore it!
Do you remember your first day?
Yes! I remember sitting in my little flat thinking up the name, phoning to ask my mum what she thought about it, and registering it on HMRC, thinking that was all a bit scary. Then I started making a physical ‘mood board’ for my logo. No such thing as Pinterest back then! I remember sticking things on it like a Tunnocks tea cake wrapper and labels from ice cream cartons.
Over the years have you used any exceptional professional services for your business?
Gosh, so so many. I’m a huge advocate for getting help with the things you don’t enjoy or things that aren’t in your skill set. When you are self-employed you do take on a lot of things which push you out of your comfort zone and you have to be quite adaptable. There are certain things that are downright awful to do, for example, I find working with numbers totally mind-numbing so I’ve always had a good bookkeeper and accountant to make sure everything is right in that department. I’m also not a fan of cleaning and would much rather be taking photos, it’s something that I feel is definitely worth paying for and a nice clean environment certainly improves how I feel.
One of the earlier versions of our website
In the early days, I enjoyed working with creative website designers but it was very expensive for such a small business and I knew that it would be something I would enjoy so I learned the skills to create and update my own site. I do get help with SEO (not in my skill set) from online SEO gurus like Lee Fletcher and Menekshe Stewart, whose training is quick, clear and easy to understand.
For the website, I have commissioned local proof-reader Trudi Morrison to check over my words.
I’ve had various headshots taken by lovely photographer friends - Caroline, Alex, and Amber, never an easy task!
I love attending Business Northumberland and Rural Business Growth Service events and still go along to their training days to stay up to date with new business-y things. There’s always something new to learn!
There are a few amazing online services I couldn’t work without now too: my website is built on Squarespace; our new (amazing!!) CRM system is Studio Ninja; and our photo hosting platform is Pic-Time.
How has your job changed?
My first few weddings were shot on film and at the start the competition was mostly older men. That changed when everything went digital and a lot of them retired instead of learning the new technology. Nowadays there are lots more women in photography and it’s a shared market, probably because self-employment ties in well with family life.
Customers know a lot more about photography and take photos every day on fancy mobile phones now. They also have access to constant amazing imagery online which means they have much higher expectations than they did in the past.
When my children were little I worked from the kitchen table (into the wee small hours after they went to bed). Now I only work from my studio and my work/life balance is much better (not perfect, but better).
Why do you think Pictorial Photography has stood out from other businesses and been successful?
I think it’s customer service and trying to think about everything from the clients’ point of view.
I’m always learning and keep up to date with new technology, I love going on courses. I’m currently learning video to create short but beautiful films for websites which I’m really excited about.
What is your proudest business achievement of the last 22 years?
Moving from the kitchen table to my first studio was a really big moment but my proudest achievement is the day I got the keys to my (current) new, bigger studio and was able to start growing the business again after covid. When it seemed like other businesses were shrinking back, we were expanding and optimistic for the future with a lovely new space from which to do it.
The entrance to our lovely new studio and office at the Ramparts Business Park
Where do you see the business in 5 years?
Hopefully still doing what I do but with more branding and product work in the studio. I love working with small business owners. I’d also love to get back into a bit of teaching so have been looking at starting that online too.
If you would like to take a look at our branding and product work, check out the business pages HERE.
Amplify Your Brand: The Impact of Personal Brand Photography
What is Personal Brand Photography?
For small businesses, personal branding is creating an identity for yourself to help your potential clients to get to know you and become familiar with you and your work. Aligning your image with your brand is essential, especially if you provide a personal service where people interact with you 1 on 1 (like me!).
Building trust and relationships online is important, but how do you do that?
Having clear and consistent well-lit professional portraits that you feel happy with and confident to use allows you to create a more personable brand and build trust with your audience online. Using your headshots alongside consistent behind-the-scenes and detail shots can strengthen that trust and provide extra content to really illustrate what you can do.
How many personal brands do you trust where you can’t picture the owner’s face?
The first thing I do when I find a new company is to scroll through their socials or go to the about page on their website. I want to know who I’m buying from or working with.
Let your audience see you and engage with your personality by peppering brand photos through your website content and social media. Consistency creates familiarity with a brand which increases engagement and connection. The more a potential client connects with and gets to know you, the more likely they are to book you.
Finding the right personal brand photographer for your business is essential. Having a good connection with the photographer you ask to take your brand photos means you can be honest when discussing things like your brand’s weaknesses, your ultimate goals and aspirations, and how comfortable you usually feel in photos.
Check out my About Me page to see if you think we would work well together to elevate your business and online presence.