94% of First Impressions Online Are Visual - Here’s How We Made That Work for Brian.

94% of first impressions online are visual - which means the photos on your website matter more than you might think.
When Brian from Design & Prototype got in touch, he wanted better photos for his business. What began as a simple workshop shoot quickly grew into a full rebrand: new photography, a refreshed logo, and a modern, cohesive website that’s helping him attract the kind of projects he really wants.

Most small business owners don’t see themselves as “brands” - they see the workshop, the tools, the workbench, not the bigger picture. But that’s exactly what brand photography helps reveal.

Here’s Brian in the Design & Prototype workshop. We photographed him at work - surrounded by sawdust, metal shavings and machinery - the kind of authentic detail that stock photos never capture. Later, a few of his finished pieces came into my studio to be photographed under good light and on a plain grey and white background - even large handcrafted items can work beautifully in a controlled product photography setup.

Once the brand and product photography library was in place, we refreshed his logo and website - keeping the clean, modernist feel he liked, but stripping back the bold primary colours that had made the old design tricky to use. The new site uses yellow and grey tones, echoing his machinery and giving a nod to industrial design - modern, timeless, and easy to navigate.

After the website launch, Brian decided to add a Velocette motor repair section. Everything was already in place visually, and the consistency of his new branding helped attract steady work in this niche area.

Strong brand imagery doesn’t just look good - it builds trust. For small businesses, it shows the person behind the craft, the hands that make, the pride that keeps a workshop running. Whether you’re a joiner, florist, or designer, photography helps your audience connect the dots between what you do and who you are.

If you’re curious about what brand photography could do for your own business, check out my Brand Photography page. You don’t need a studio-ready brand - just a good story, and I’ll help you show it.