How to Communicate Clear Brand Values to Appeal to Your Ideal Clients - a How to Guide by Pictorial Photography

If you’re a small business owner, creative or maker, this free guide will help you connect your visuals with your message - so your brand feels more consistent, confident and recognisable.

Inside, I share simple, practical ideas on how to:

  • Identify what makes your brand unique

  • Reflect your brand values through photography

  • Plan images that speak directly to your ideal clients

  • Use your photos across your website and social media with purpose

The guide is designed for real people running real businesses - no jargon, just straightforward advice you can actually use.

I’m Sarah, a photographer and marketing specialist based in Berwick-upon-Tweed. I create natural, scroll-stopping brand photography that helps small businesses stand out online.

You can download the free guide below - and if you’d like to talk about brand photography for your business, you’re always welcome to book a no-obligation call