What is Personal Brand Photography?

For small businesses, personal branding is creating an identity for yourself to help your potential clients to get to know you and become familiar with you and your work. Aligning your image with your brand is essential, especially if you provide a personal service where people interact with you 1 on 1 (like me!).

Building trust and relationships online is important, but how do you do that?

Having clear and consistent well-lit professional portraits that you feel happy with and confident to use allows you to create a more personable brand and build trust with your audience online. Using your headshots alongside consistent behind-the-scenes and detail shots can strengthen that trust and provide extra content to really illustrate what you can do.

How many personal brands do you trust where you can’t picture the owner’s face?

The first thing I do when I find a new company is to scroll through their socials or go to the about page on their website. I want to know who I’m buying from or working with.

Let your audience see you and engage with your personality by peppering brand photos through your website content and social media. Consistency creates familiarity with a brand which increases engagement and connection. The more a potential client connects with and gets to know you, the more likely they are to book you.

Finding the right personal brand photographer for your business is essential. Having a good connection with the photographer you ask to take your brand photos means you can be honest when discussing things like your brand’s weaknesses, your ultimate goals and aspirations, and how comfortable you usually feel in photos.

Check out my About Me page to see if you think we would work well together to elevate your business and online presence.