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Professional head shots for Adam Douglas Legal LLP Alnwick and Berwick

Recently I shot head shots for Adam Douglas Legal in their Alnwick and Berwick offices, a really friendly and approachable bunch of peeps. I was impressed with high percentage of women in the team too.

Check out their lovely new website with ‘our team’ page here https://www.adam-douglas.co.uk/our-team.html website by Sue Rudge Design http://www.suerudgedesign.com/

Serious Car Envy - Specialist Car and Campervan Rental Website Photography at Wedderburn Castle

I've been allowed to drive super duper cars in the name of photography.  Just look at this bumblebee VW camper van, its my fave, you can even watch movies in the dashboard! 

Car photography is not my usual line of work but this job was a real joy.  The owners of Arkvendor specialist car hire have some stunning vehicles to hire and needed to showcase some on their website  http://www.arkvendor.co.uk/ .  Our friends at Wedderburn Castle  allowed us the use of their grounds for this photoshoot which makes it extra special, a real cross border collaboration.

Tumbling Birds Styled Product Sessions In The Studio And On Location With Models

These adorable products and cute wee model sessions were shot over a few mornings a while back in preparation for Jodie's new company commerce website Tumbling Birds.  The site was designed and developed by Northern Lab in Berwick.

Jodie uses a lovely bright colours in her designs so we produced some simple styled product shots on a grey background to show off the vibrant clothing for eye catching product descriptions.  We spent a fun picnic afternoon at the farm with all the babies to illustrate how these lovely items could be used, these photographs have been used in the banners and galleries on the site.

Should you use a logo as your profile image? Guest post by Helen Barlow, Ethical Graphic Designer.

Should you use a logo as your social media profile image?

Should you use a logo as your social media profile image?


From a designer who loves designing logos you'd probably think I'd say "Yes", but I love designing brands even more. Your profile image, like your logo is simply one element of your brand in its entirety.

Like all elements of your brand it needs to work hard for you. We like to think of social media graphics as a tool in your brand tool kit, which also contains, at a minimum: your brand promise, mission statement, colour scheme, typography/photography style, brand language and graphic devices.

Therefore this tiny little square is part of a much bigger picture and needs to be thought about in terms of your business, marketing and brand strategies. It would be wrong to assume it should be a logo or a head shot without thinking about how you can make that free advertising space useful for you. If you had to pay fifty bucks for that ad space you'd think more about what you wanted it to communicate.

Founder of Amazon and now millionaire Jeff Bezos said that,"brand is what people say about you when you're not in the room". At One Line we say it's also what people see when you're not there.

Use your brand as a tool, a visual sales person when you're not there. You'll save a lot of time and be able to fall in love with the things you like doing in your business on a day to day basis.

So when it comes to profile images, how can you use it as a tool? Well the obvious answer is if you have your headshot on social media then those awkward networking events become a lot less awkward. People you've been tweeting on the run up to it know what you look like, so no more fumbled first interactions over cheap wine - hoorah!

Seriously though, people buy from people. Think of your brand as a person and design a logo with that in mind.  Give it it's own voice and story and your customers will be able to resonate with it on an emotional level.

As the digital landscape grows consumers are becoming increasingly concerned with trust. If they can't see the person behind your brand how can you expect them to engage.

A head shot is the perfect way to start building that personality behind your brand (and no Sarah didn't pay me to say this.) I can speak from experience. In 2013 when we changed the One Line profile images to my face rather than our logo the engagement and follower levels jumped right up within moments.

For businesses who are trying to reach a wider audience and make themselves more visible and recognisable online a headshot will resonate far better with people who don't know you than a brand logo that they've never heard of. It's a great way to build your profile.

You could even do both at the same time. We did this with The Little Fair Trade Shop's social media graphics. Sabeena was well­ recognised online and had built a great following using a headshot. Working with us on a rebrand she wanted to push the brand identity a bit more. This was all part of a bigger strategy because the logo was about to be the single visual used on packaging - we needed to connect her packaging with what people also saw online without losing the personal touch. So that company mug does come in handy after all.

Of course if your logo is everything about your brand then yes for sure use it as your  profile image. If you're Nike or FedEx we're probably not going to want to see a photo of  your CEO but actually a shot of real life people on your team would be quite interesting  and it lets us know you're not a team of robots. Don't forget you have that huge banner  behind your profile image to use as free advertising space. So if your strategy dictates that you  have your logo in the square, then have a team shot in the banner. If it's a headshot in the  square then use your logo in the banner. Think about combinations of photography and  logo or key messages that will work hard for what you're trying to achieve with your digital marketing.

Like, follow, connect and check out my ugly mug at http://www.onelinestudio.co.uk/

BeDigital Northumberland Springboard Programme

In October I was selected as one of 20 women entrepreneurs in Northumberland to participate in the fully funded 'BeDigital Springboard Programme' which is a 6 month intensive programme of business mentoring, masterclasses, meetups and Google+ mastermind sessions.

As part of BeDigital a photographer and a video company visited to help create my story, it's interesting to be on the other side of the camera and feel what my customers must feel like.  I usually love to chat but I found speaking on video very difficult!

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Thanks to RJM Photos and MC Media for taking the time to come up to Berwick, it was a great fun day.

Here is the interview article that accompanies the photography:

"Hi Sarah, can you tell us about yourself and what inspired you to set up your business?

Hello, I'm Sarah, I have run a small business called Pictorial Photography in Berwick for 9 years now. I specialise in portraiture and photograph family groups in natural locations.  I also do professional business head shots for ambitious and creative individuals and I style themed backdrops for children's photo sessions in the studio.

I had wanted to be a photographer since the age of 14 after starting a beginners photography course at the local community centre, simply for 'something to do' as a bored teen in a small town. I soon became hooked on the magic of the darkroom and enjoyed photographing architectural details and dilapidated buildings. I furthered my studies at college with a graphic design and print background and went on to contemporary photographic practice at university. It was actually long after graduation that I discovered portraiture was where my passion really lay.

After studying I worked at Northumbria University Design School as an Apple Mac and photography demonstrator for 4 years. I helped students to realise their design and fashion ideas in the studio and demonstrated how to use specialist software to produce their work. After maternity leave I started to grow tired of the commute and wanted to spend time in a more creatively rewarding position that could work around having my own family. Employment in the creative sector is rare in a small town so starting Pictorial Photography seemed like a natural step.

What tips would you give other women who are thinking about setting up their own business?

Surround yourself with positive people. I am part of a very positive group of female photographers, which started on Facebook. We support each other with advice, ideas and encouragement. If there is a photography event or conference, we often meet up and go together - this is great as some of us might not go by ourselves, having the company of other female photographers is a real plus.

I'd also say not to be scared to ask for help - you can't do everything. For example, recruiting a professional copy writer to help with editing the text on my website saved a lot of time and enabled me to get across what I wanted to say in a much clearer way than I could have on my own.

We love your website and your studio looks fabulous - what are the benefits of the internet for your business?

Thank you! A lot of time has been spent in making my website easy to use and informative so that customers have a positive experience right from the start.

The internet also helps me run the business much more efficiently. I use tools like Eventbrite for managing online bookings, Paypal for taking payments and Mailchimp for creating and sending out newsletters. Sharing what is happening on social media is a great free way to keep in touch with my customers.

What are your future plans for Pictorial Photography?

Alongside what I already do, I have started to create online articles to help customers. I want to use the website to share lots of helpful tips, features and free resources. Currently I am writing an article on 'How to prepare your skin for a headshot session when you've only got one week to go'. This will make sure people get the most benefit out of their photography session. Providing more stuff online is something I'm passionate about and is an area I want to grow the business into."

 

Name of interviewee: Sarah Jamieson

Business name: Pictorial Photography

Website: www.pictorialphotography.co.uk

Facebook:  www.facebook.com/PictorialPhoto

Twitter:  twitter.com/SarahPictorial

Business type: Lifestyle Photographer

Location: Berwick-upon-Tweed, Northumberland

You can visit the BeDigital website to find out more about the other women HERE, there are also great resources for those thinking of starting thier own business or just getting a bit more 'digital'.

New strategy planning - it outgrew the folder!

New strategy planning - it outgrew the folder!

Berwick Garden Centre - Seasonal Photographs for Social Media

I was asked by Berwick Garden Centre to take seasonal photographs for social media and their website throughout the year.  This included product photography for the likes of their local hamper range, santa with the children and even staff headshots.  It was lovely to see how much the centre changes throughout the year.

Banners for Northumberland Tourism Website, West Longridge Cottages near Longridge Towers School, Berwick

We are increasingly being asked to do banners for the fantastic Northumberland Tourism website, so we thought we would shout about it!  Here is an example from the website of a photograph that we took at todays holiday cottage / bed and breakfast shoot at West Longridge.

http://www.visitnorthumberland.com/