headshots

Professional head shots for Adam Douglas Legal LLP Alnwick and Berwick

Recently I shot head shots for Adam Douglas Legal in their Alnwick and Berwick offices, a really friendly and approachable bunch of peeps. I was impressed with high percentage of women in the team too.

Check out their lovely new website with ‘our team’ page here https://www.adam-douglas.co.uk/our-team.html website by Sue Rudge Design http://www.suerudgedesign.com/

Anne Gray from The Heather Trust - Head Shot Business Profile

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Hi Anne, can you tell us about yourself and what inspired you to live and work in the Scottish Borders?

I am the Director of The Heather Trust which is a small charity operating across Great Britain that promotes good practice in moorland management.  I’m lucky to be able to work from home.  Apart from a spell of about 9 years in Edinburgh in my late teens and 20s, I’ve always lived in the Borders and can’t imagine being anywhere else.

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Which part of your job do you feel most passionate about?

Promoting land management practices that allow people to make a living and that are also good for nature, carbon storage and water management is really important to me.  The challenge to do better for the environment is vitally important and something everyone needs to embrace.  I hope I’m doing something to help.

What tips would you give to someone starting out in your industry ? 

You need a solid grounding in environmental science and policy, but you also need to spend time with farmers, gamekeepers and everyone else that makes a living from the land.  Their experience and perspective is worth listening to..

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Who do you admire most in the world and why?

I admire people who keep going for their goals no matter what gets thrown in their way.  Some people just seem to be made of very strong stuff.  Most recently the young motor racing driver Billy Monger who lost his legs in a horrific crash and is making a comeback to pursue his dream of becoming a F1 champion seems to personify that.  His whole attitude to recovery has blown me away.

Do you have a favourite quote that you turn to for inspiration?

Theodore Roosevelt said “A nation that destroys its soils, destroys itself” and there is nothing surer I’m afraid. Soil, water, climate are our life support system and we really will hit the buffers if we don’t get a better handle on keeping them in good health.

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What is the biggest challenge you face in running a charity?

Maintaining funding to let us do what we do is a constant challenge. 

What does a typical workday look like for you?

I’m not sure any day is typical.  Some days I’m in my office at home all day catching up on paperwork, reading the latest science or policy document or producing a Heather Trust response to a latest government position.  Some days I am out at meetings and others I spend the whole day outside with a moor owner or manager.  The variety is great.

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How will you used your headshots and how do you feel they have/will benefit/ed your business?

They will be used on our website, in our annual report and to illustrate articles I write for other magazines and publications. People seem to remember images better than words, so if you want people to take notice of what you write, a good accompanying images seems to be the thing that will make your words memorable.  I hope so anyway.

What are your future plans?

For now, to keep doing what I am doing and ensure The Heather Trust goes from strength to strength.

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Kathy Tiernan - Headshots, Author Interview

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Hi Kathy, Can you tell us about yourself and what inspired you to live and work in Northumberland?
I’ve always been fascinated by history. I grew up in Northumberland with the past on my doorstep – a fourteenth century pele tower next to our house!  My favourite book as a kid was ‘Sword of Northumbria’ by Philip Woodruff. It’s long out of print, but his stories of medieval Northumbria fired my imagination.  Now, so many years later, I’ve moved back to Northumberland and am writing my own stories about its history. Although I’ve spent a lot of my working life in the south I feel I’ve come back home.

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Which part of your job do you enjoy most?
When I’m in the zone and completely absorbed in what I’m writing about.

What tips would you give to someone starting out as a writer?
It’s important to learn your trade, but even more to write about things that really engage you.

What is the best feedback you have ever had?
When I was twelve my English teacher gave me top marks for a story called ‘The Storm’.
Underneath it she wrote, ‘I wonder if you will become a writer one day?’

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Who do you admire most in the world and why?
I love Thomas Hardy. For me, he is the great writer about the English countryside and about the rural communities of his time.

Do you have a favourite quote that you turn to for inspiration?
‘Show don’t tell.’ It gets drummed into your head on creative writing courses till you’re sick of it, but it is the single piece of advice I return to most often.

What is the biggest challenge you face as an author?
There are two challenges for an author. One is to have the stamina to complete a novel, with all the revisions and re-writings involved. The second is to convince a publisher that you have produced a masterpiece that the world is waiting for.

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How will you use your headshots and how do you feel they will benefit your business?
One of the headshots will be used on the dust-cover of my forthcoming novel, ‘Cuthbert; The
Making of a Saint’, to be published by Sacristy Press. I’m also planning to use the photos to create my author website.

What does a typical workday look like for you?
I write in the mornings, with a break for coffee. Depending on what else I have on, I sometimes work for another hour or two in the early evening. I try not to think about writing later in the day or the mind is still plotting at 2a/m!

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Thank you Kathy, I'm really looking forward to your book coming out.   I must say we had an eventful shoot, from the thick 'pea soup' fog on the wild and windy causeway of Lindisfarne to the sun beating down on us inland while we walked uphill to St Cuthbert's Cave, then on the way down you saved me from stepping on an adder snake!  Such a fun and memorable! day, good luck with the book launch, Sarah :)

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Head Shots and Interview with Vicki Owen, Psychotherapist and Counsellor

Hi Vicki, Can you tell us about yourself and what inspired you to work in Northumberland?

I'm a psychotherapist and counsellor working in private practice in Wooler. I've recently moved to Northumberland from Nottingham, having visited here on holiday for many years. I love being outdoors walking and cycling and Northumberland is perfect because you can easily reach both wild hills and beautiful coastline.

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Which part of your job do you feel most passionate about?

I am hugely privileged to do my job. It takes courage to decide to come for therapy and it takes effort and persistence to stay and do the work. I have such admiration for the work my clients do with me and it's wonderful to see them start to feel more whole, connected and alive as a result.

What tips would you give to someone starting out in your industry? 

Do the best training you can afford, have personal therapy, and do as much CPD as you can. If you carry on learning and developing, you will be able to offer to help a wider range of the difficulties that clients bring to therapy.

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Who do you admire most in the world and why?

In the therapy world, Alice Miller was a tireless advocate for abused and neglected children, and the adults they grew in to. She died a few years ago but she has left inspiring books. More currently, Bessel van der Kolk is driving forward advancements in effective therapy for people who have been traumatised by painful experiences. One of his quotes I like is “Being able to feel safe with other people is probably he single most important aspect of mental health; safe connections are fundamental to meaningful and satisfying lives.” 

How will you use your head shots or how do you feel they have benefited your business?

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My headshots go on my website and on the professional registers I'm a member of (UKCP and BACP). They give people a chance to get a sense of me by seeing what I look like before deciding whether to meet me in person.

What are your future plans?

To continue offering therapy in beautiful Wooler! I'm planning to run some groups and workshops too. Individual therapy is expensive so I'd like to offer more affordable options for people. I have ideas about topics for workshops such as relaxation and mindfulness, listening and communication skills, and I'd like to run groups for women affected by sexual violence.

Headshots for John Casken, Composer

I spent a lovely morning with John in the stunning Harthope Valley (Northumberland National Park) shooting some head shots and details to include on his new website. www.johncasken.com

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Before I went to meet John I spent some time listening to his work, 'Apollinaire's Bird', this was during the school run I must add, it definitely made the children go at a different pace with getting ready! 

Finding out about someones work and getting to know a bit more about their personality before a session always helps with how I choose to represent them in their photographs.  Talking with someone about their work can also inspire ideas on things to include/backgrounds to use/poses/props so a pre shoot consultation is always helpful if there is time.

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I found you very easy to get on with, totally understanding of what I was looking for, and had a very good eye for composition and texture. I found the whole experience stress-free, and was very pleased with the results.
— John Casken

Business Headshots for Madelaine of Pinny Princess

Madelaine contacted us with a very specific 'look' that she needed head shots on her new updated website PinnyPrincess (PP is an online brand which sells super cute personalised items to little princes and princesses and their mummies).  It's nice to do something different - I don't usually shoot in black and white for starters!  We used a Pintrest board to share ideas which was great.

If you are on Instagram you may have already heard of Pinny Princess, Maddie has an impressive 20k+ following, alongside working from her home workshop near Morpeth, she is also super mum to her two young boys and manages to effortlessly bring glamour and style to the farm.

Below I have asked a few questions about Madelaine's business and how she brings it all together.

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Hi Madelaine, can you tell us about yourself and what inspired you to work in Northumberland?

I'm Madelaine from Pinny Princess, I was born & bread in Northumberland, I am greatly passionate about the area & love working here. I try my hardest to build a creative & flexibly environment in our rural home for my kids, as did my parents.  

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Okay, so which part of your job do you feel most passionate about?

I feel the most passionate about my loyal customer base, I still pinch myself everyday when someone from around the globe purchase a little piece of PP from little old North'land.

What tips would you give to someone starting out in your industry?

I would say focus on your ideal customer!

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What is the best feedback you have ever had? 

Great customer service - cringe!  but I pride my self as a small business to be as friendly as possible.

Who do you admire most in the world and why?

My mother, she has brought me up with the mind set that I can achieve anything I want, even with huge obstacles.

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Do you have a favourite quote that you turn to for inspiration?

"But that's not fair"

"Life's not fair"

lol this was what my dad said to me - it has stuck with me & always grounds me!

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What is the biggest challenge you face in 'business'?

Being dyslexic is always a challenge, I am great with numbers - BUT reading & spelling are difficult on a daily basis. 

How will you use your head shots or how do you feel they have benefited your business?

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I will be using them on my new website & social media platforms, I have never had them done before, so I am hoping they will create a professional look.

What does a typical workday look like for you?

Chaos - printing / embroidery - emails & kids thrown in the mix :-)

Should you use a logo as your profile image? Guest post by Helen Barlow, Ethical Graphic Designer.

Should you use a logo as your social media profile image?

Should you use a logo as your social media profile image?


From a designer who loves designing logos you'd probably think I'd say "Yes", but I love designing brands even more. Your profile image, like your logo is simply one element of your brand in its entirety.

Like all elements of your brand it needs to work hard for you. We like to think of social media graphics as a tool in your brand tool kit, which also contains, at a minimum: your brand promise, mission statement, colour scheme, typography/photography style, brand language and graphic devices.

Therefore this tiny little square is part of a much bigger picture and needs to be thought about in terms of your business, marketing and brand strategies. It would be wrong to assume it should be a logo or a head shot without thinking about how you can make that free advertising space useful for you. If you had to pay fifty bucks for that ad space you'd think more about what you wanted it to communicate.

Founder of Amazon and now millionaire Jeff Bezos said that,"brand is what people say about you when you're not in the room". At One Line we say it's also what people see when you're not there.

Use your brand as a tool, a visual sales person when you're not there. You'll save a lot of time and be able to fall in love with the things you like doing in your business on a day to day basis.

So when it comes to profile images, how can you use it as a tool? Well the obvious answer is if you have your headshot on social media then those awkward networking events become a lot less awkward. People you've been tweeting on the run up to it know what you look like, so no more fumbled first interactions over cheap wine - hoorah!

Seriously though, people buy from people. Think of your brand as a person and design a logo with that in mind.  Give it it's own voice and story and your customers will be able to resonate with it on an emotional level.

As the digital landscape grows consumers are becoming increasingly concerned with trust. If they can't see the person behind your brand how can you expect them to engage.

A head shot is the perfect way to start building that personality behind your brand (and no Sarah didn't pay me to say this.) I can speak from experience. In 2013 when we changed the One Line profile images to my face rather than our logo the engagement and follower levels jumped right up within moments.

For businesses who are trying to reach a wider audience and make themselves more visible and recognisable online a headshot will resonate far better with people who don't know you than a brand logo that they've never heard of. It's a great way to build your profile.

You could even do both at the same time. We did this with The Little Fair Trade Shop's social media graphics. Sabeena was well­ recognised online and had built a great following using a headshot. Working with us on a rebrand she wanted to push the brand identity a bit more. This was all part of a bigger strategy because the logo was about to be the single visual used on packaging - we needed to connect her packaging with what people also saw online without losing the personal touch. So that company mug does come in handy after all.

Of course if your logo is everything about your brand then yes for sure use it as your  profile image. If you're Nike or FedEx we're probably not going to want to see a photo of  your CEO but actually a shot of real life people on your team would be quite interesting  and it lets us know you're not a team of robots. Don't forget you have that huge banner  behind your profile image to use as free advertising space. So if your strategy dictates that you  have your logo in the square, then have a team shot in the banner. If it's a headshot in the  square then use your logo in the banner. Think about combinations of photography and  logo or key messages that will work hard for what you're trying to achieve with your digital marketing.

Like, follow, connect and check out my ugly mug at http://www.onelinestudio.co.uk/

What To Wear For Your Business Photo Shoot, Guest Post by Nichola English, Personal Style Coach

As a Personal Style Coach I’m often asked to collaborate on photo shoots from vintage to business. One of the key question I’m often get asked before the shoot “what should I wear?” Firstly, it differs from shoot to shoot, it also depends on the location, if It’s in a studio or on location, whatever the location this will have an influence on your photo shoot wardrobe.

 

Here are a few simple tips to help with the “what should I wear?” question on photo shoots.

CORPORATE ATTIRE

If you work in a corporate environment, or serve corporate clients, conservative classic outfits are usually the way to go. But remember corporate looks don’t have to be boring or simply black or grey in colour palettes. It’s ok to add a pop of colour, which can help to brighten up your face and make your picture stand out of all the right reasons.

WARDROBE

I like to pull a few key pieces from the client’s wardrobe’s then build core outfits based on the client’s style requirements for their photo shoot. It’s important leading up to the shoot to have run through of all the outfits chosen, so you feel confident on the day with your chosen outfits, as it will show on the images. If you’re thinking about necklines and what to opt for go for a V-neck which is very flattering on all you ladies, because it helps to lengthen your neck and displays your beautiful feminine décolleté. If you choose to wear a jacket, team it with a collarless top, keeps it looking modern and the neckline simple and chic.

MAKE COLOUR YOUR FRIEND

Choose light soft, bright, sparkling and jewel tones for your photos. Colours are a great way to express your emotions visually in a picture. But unless you’re feeling super confident, pass on bright red or orange. Please stay clear of neon or fluorescent colour’s they really don’t get on well with the camera. If the very thought of colour sends you in a panic, just add a pop of colour with your accessories.

PATTERNS AND PRINTS

I love mixing up plain sold colours with patterns/prints on client’s shoot’s, they really do look good on camera. However, do try to use one pattern/print that will match the colour palette of the rest of your outfit. Don’t be afraid to go with fabulous florals which are soft, feminine and never go out of fashion.

ACCESSORIES ARE YOUR BEST FRIEND

Say yes to accessories! The term accessories cover’s a multitude of items form necklaces, earrings, watches, brooches, hats (I love hat’s my favorite one is a fedora style hat) and scarfs. Accessories are so your best friend, as they can take your outfit from drape to fab, they also add an individuality and style in such a way that nothing else can. They can easily make you look like you’re wearing a whole different outfit by simply adding accessories.

MAKE UP

Makeup can make a big difference in terms of getting a fabulous professional look. A photograph isn’t just about great arrangement, colours, or even the outfit, but having amazing makeup can bring the most out of your own natural looks. If natural and basic is your own style then stick to that look or if you wear a lot of make-up, or sparkles then go for it If you find makeup isn’t your thing, then get a professional make-up artist on board. I work with a few make-up artists and it really pulls everything together from the outfit to the hair to create the perfect photo shoot.

HAIR

Think of your hair as another element of your wardrobe as it represents femininity and your style, which should be updated, and styled depending on your mood and outfit. Experiment with scarfs, clips, head pieces and even clip-ins (always make sure you have a colour match with clip-in hair extensions as you want them to look as natural as possible with your own hair). If you’ve decided to be brave before the shoot and opting for a new style or cut always remember it should play up to your best features.

Finally, the most important thing is for you to feel comfortable, happy, sexy and confident. How you feel during the shoot reflects in the photos, so make sure to wear something that reflects you……..