Anne Gray from The Heather Trust - Head Shot Business Profile


Hi Anne, can you tell us about yourself and what inspired you to live and work in the Scottish Borders?

I am the Director of The Heather Trust which is a small charity operating across Great Britain that promotes good practice in moorland management.  I’m lucky to be able to work from home.  Apart from a spell of about 9 years in Edinburgh in my late teens and 20s, I’ve always lived in the Borders and can’t imagine being anywhere else.

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Which part of your job do you feel most passionate about?

Promoting land management practices that allow people to make a living and that are also good for nature, carbon storage and water management is really important to me.  The challenge to do better for the environment is vitally important and something everyone needs to embrace.  I hope I’m doing something to help.

What tips would you give to someone starting out in your industry ? 

You need a solid grounding in environmental science and policy, but you also need to spend time with farmers, gamekeepers and everyone else that makes a living from the land.  Their experience and perspective is worth listening to..


Who do you admire most in the world and why?

I admire people who keep going for their goals no matter what gets thrown in their way.  Some people just seem to be made of very strong stuff.  Most recently the young motor racing driver Billy Monger who lost his legs in a horrific crash and is making a comeback to pursue his dream of becoming a F1 champion seems to personify that.  His whole attitude to recovery has blown me away.

Do you have a favourite quote that you turn to for inspiration?

Theodore Roosevelt said “A nation that destroys its soils, destroys itself” and there is nothing surer I’m afraid. Soil, water, climate are our life support system and we really will hit the buffers if we don’t get a better handle on keeping them in good health.


What is the biggest challenge you face in running a charity?

Maintaining funding to let us do what we do is a constant challenge. 

What does a typical workday look like for you?

I’m not sure any day is typical.  Some days I’m in my office at home all day catching up on paperwork, reading the latest science or policy document or producing a Heather Trust response to a latest government position.  Some days I am out at meetings and others I spend the whole day outside with a moor owner or manager.  The variety is great.


How will you used your headshots and how do you feel they have/will benefit/ed your business?

They will be used on our website, in our annual report and to illustrate articles I write for other magazines and publications. People seem to remember images better than words, so if you want people to take notice of what you write, a good accompanying images seems to be the thing that will make your words memorable.  I hope so anyway.

What are your future plans?

For now, to keep doing what I am doing and ensure The Heather Trust goes from strength to strength.


Farm Workers and Family Christmas Fireworks Party at Cranshaws Near Duns


posted on 1st December 2010

An exciting and technically challenging night at a wet staff fireworks/coloured bonfire disco at a farm in Cranshaws, nr. Duns.


As I say it was VERY cold, and wet... up to the ankles in mud, wet.. and extremely dark so it was a bit of a challenge for the photography but with a few little tricks we have turned out some creative and exciting imagery.  The local chippy delivered about 50 portions of fish and chips and there were some really yummy brownies on offer which obviously helped with the photo taking ;D.  Everyone had a brilliant time so luckily the rain didn't spoil play.  Enjoy!


Fireworks and blue/green bonfire by

Publicity Head Shot Photography: Biorationale

Publicity Head Shot Photography

first posted on 23rd September 2008

Today we had 2 publicity photoshoots, mainly head shots and profile photographs for websites of small - medium sized businesses working from home, the first and most interesting was of Roma, a horticultural scientist from Lintlaw near Coldstream..

We used a variety of different natural and farming backgrounds for several organic style images and also some on a white background for a more clinical and scientific look. 

Online Identity: Headshots That Make A Compelling First Impression

By Sue Brettell, Online Identity Design and Communication specialist creating compelling personal brand web design and copy for dynamic solopreneurs and professionals.

When building a strong and compelling brand for yourself, quality professional photographs are essential. Whether you're a solopreneur or practitioner, an executive or a careerist, your headshot can make a big difference to how you are perceived.

If you are communicating a message of quality, your entire marketing campaign is dependent on strong personal images. The portrait on your website attracts or reassures your prospective clients; the headshot on your CV or resume could make a first impression that determines whether you get the interview or audition; the picture that accompanies your fabulous magazine article gives you credibility.

It's well documented that people make up their minds about each other within the first few seconds of meeting. The way you look, your body language, your tone of voice and your overall presentation comprises a staggering 93% of the criteria people use when they form an opinion about you. This impression tends to stick, no matter what you say or do subsequently. The same can apply to your online identity, including your photograph.

Even the most beautifully crafted layout and copy can be let down by a poor head shot, yet many people make do with home snapshots which do them no justice at all.

Why do you need a head shot on your website?

A good head shot is an opportunity for you to personalise your website. It helps to build a picture of who you are and establish a connection with your prospective client or employer. If you want to make a terrific first impression, it pays to look your best and to exude warmth and sincerity. It's an opportunity to visually project your brand attributes: colours, characteristics and quirks that are associated with your brand.

Find a good photographer

Make sure you're going to have a good rapport with the photographer: if you're happy and relaxed, your headshots will be more natural and attractive.

To truly set yourself apart from the rest and establish a brand identity for your business, you should aim to set aside a portion of your marketing budget for professional quality product photography.  By all means, if you're looking to hire a friendly commercial photographer, feel free to check out our portfolio and contact us.

P.S. We have expert retouchers, and designers on hand who can airbrush your shots so that you look fabulous and the shots still look natural and untouched - this can also be done for clients who are registered with dating websites or those who are a little self concious and would like to have that bit more confidence in their profile images.