Last week I went out to Bamburgh to photograph Carter's. The Carter family have been the village butchers for over 100 years and have built up a great reputation by providing a personal service and top quality produce. Each time I'm in Bamburgh I make sure I pick up a couple of scotch pies, totally yummy!
I love the fact that all their meat comes from local farms holding the certificate of Farm Assurance. Their cattle lambs are grass fed and they obtain the meat from their prime cured bacon, hams and sausage from free range pork. In addition R Carter & Son makes a variety of pies, black and white puddings and they also roast and boil their own meats.
I had to go out to the Bamburgh shop really early in the morning to avoid the queues! Seriously, this is a popular village shop, with locals and holiday makers alike. Sue and Mike were really kind to me and made me a coffee and bacon sarnie which was utterly delish! After photographing the shop I went up to their holiday accommodation and took some interior shots for brochures and website marketing. The pictures from the shop are to be used in a new website designed by Northern Lab in Berwick.
Carter's is the home of the 'Bamburgh Banger' and has even been endorsed by Rick Stein as a Food Hero. It's easy to see why Carters is so popular, as someone famous once said (who's name escapes me) 'You get the business you deserve'.
This week I spent 3 days at Hutton Stone Co. documenting their operations and systems to give clients a broader sense of the size and extent of what goes on.
Products I photographed include paving, walling, rockery and masonry. Services I shot included bespoke carving, sawing and delivery. Cutting edge heavy machinery and the stringent health and safety at Hutton Stone featured heavily too.
Below there are a couple of examples of the stone samples on a plain white background with colour matching for e-commerce and brochure purposes. I also shot some key staff members to bring across the craftsmanship and welcoming personality of the company, I also feel that it's quite nice to see who you are dealing with over the web!
The website will be getting a fresh new look in the near future, keep a look out for www.huttonstone.co.uk.
From a designer who loves designing logos you'd probably think I'd say "Yes", but I love designing brands even more. Your profile image, like your logo is simply one element of your brand in its entirety.
Like all elements of your brand it needs to work hard for you. We like to think of social media graphics as a tool in your brand tool kit, which also contains, at a minimum: your brand promise, mission statement, colour scheme, typography/photography style, brand language and graphic devices.
Therefore this tiny little square is part of a much bigger picture and needs to be thought about in terms of your business, marketing and brand strategies. It would be wrong to assume it should be a logo or a head shot without thinking about how you can make that free advertising space useful for you. If you had to pay fifty bucks for that ad space you'd think more about what you wanted it to communicate.
Founder of Amazon and now millionaire Jeff Bezos said that,"brand is what people say about you when you're not in the room". At One Line we say it's also what people see when you're not there.
Use your brand as a tool, a visual sales person when you're not there. You'll save a lot of time and be able to fall in love with the things you like doing in your business on a day to day basis.
So when it comes to profile images, how can you use it as a tool? Well the obvious answer is if you have your headshot on social media then those awkward networking events become a lot less awkward. People you've been tweeting on the run up to it know what you look like, so no more fumbled first interactions over cheap wine - hoorah!
Seriously though, people buy from people. Think of your brand as a person and design a logo with that in mind. Give it it's own voice and story and your customers will be able to resonate with it on an emotional level.
As the digital landscape grows consumers are becoming increasingly concerned with trust. If they can't see the person behind your brand how can you expect them to engage.
A head shot is the perfect way to start building that personality behind your brand (and no Sarah didn't pay me to say this.) I can speak from experience. In 2013 when we changed the One Line profile images to my face rather than our logo the engagement and follower levels jumped right up within moments.
For businesses who are trying to reach a wider audience and make themselves more visible and recognisable online a headshot will resonate far better with people who don't know you than a brand logo that they've never heard of. It's a great way to build your profile.
You could even do both at the same time. We did this with The Little Fair Trade Shop's social media graphics. Sabeena was well recognised online and had built a great following using a headshot. Working with us on a rebrand she wanted to push the brand identity a bit more. This was all part of a bigger strategy because the logo was about to be the single visual used on packaging - we needed to connect her packaging with what people also saw online without losing the personal touch. So that company mug does come in handy after all.
Of course if your logo is everything about your brand then yes for sure use it as your profile image. If you're Nike or FedEx we're probably not going to want to see a photo of your CEO but actually a shot of real life people on your team would be quite interesting and it lets us know you're not a team of robots. Don't forget you have that huge banner behind your profile image to use as free advertising space. So if your strategy dictates that you have your logo in the square, then have a team shot in the banner. If it's a headshot in the square then use your logo in the banner. Think about combinations of photography and logo or key messages that will work hard for what you're trying to achieve with your digital marketing.
Like, follow, connect and check out my ugly mug at http://www.onelinestudio.co.uk/
In February I was commissioned by Radio Borders to photograph various models wearing a pretty cashmere scarf, I was intrigued by why the radio station was promoting scarfs for Valentines and Mothers Day so when I heard that Sinclair Duncan had been making limited editions, designed by a local school girl and that all the profits were going to Cash for Kids (a borders children's charity) I was very keen to be involved.
Here is the story behind the scarfs.
In late 2015, Sinclair Duncan asked 70 Primary and Secondary schools in the Scottish Borders were invited to enter a competition. They asked them to design a scarf for a local charity "Cash for Kids." The scarf would be 100% cashmere and it would be made in Scotland by Sinclair Duncan.
Sales and Marketing Director at Sinclair Duncan, Debbie Paterson, announced the winner live on the radio at the winner's school assembly: 'The entries received were of such a high standard, but there was one that stood out for all of us. The careful choice of colour and contemporary design shows a talent beyond her years.' Little did the winner (9 year-old Eve McKenzie from Knowepark Primary School in Selkirk) know what an impact sales from her scarf would have on her community:
All profits of the scarves would go to the charity and the profits ensured that:
7 children children snuggled up in their own bed for the first time.
3 autistic children can play in specially adapted safe places.
1000 children woke up to gifts at Christmas of 2015.
45 children will have warm clothes and shoes.
A family can sit down to warm cooked meals.
Here is Eve getting ready to model the scarf.
CLICK HERE to watch the video showing some of the manufacturing process of the winning scarf and also, proud Eve showing off her amazing talent.
These scarfs are limited edition and are bound to sell out fast, remember all profits from every scarf in this design goes to local children's charity Cash For Kids, CLICK HERE to buy now.
Even Lorraine has one (not my photo, Lorraine took her own selfie, cheers hen)
Here is one of the Valentines themed photographs
Here's a couple of the Mothers Day themed shots
Remember, the scarfs are limited edition and selling out fast, ALL of the profits from every scarf in this design goes to local children's charity Cash For Kids, CLICK HERE to buy a lovely scarf.
Well done Eve!!!
At North Road Industrial Estate, Border Traffic Service are having a new website designed by Northern Lab so the photographs from today will feature on there. Watch this space for the new design and photographs
Today was a great day for an outdoor product shoot to celebrate the release of some stylish new fire bellows, hand crafted in our very own Scottish Borders with the finest in Jubilee tartan.
The bellows were created to celebrate the 60th anniversary of the accession of Her Majesty, Queen Elizabeth. The selected colours in the tartan are believed to be amongst Her Majesty's favorite!
We also shot some exotic skin bellows and hair on hide bellows, the fabric and location photography gives these traditional products and their marketing a contemporary twist which must be working well as Ruth, the maker has recently had some fantastic press and PR in magazines such as House and Garden, Country Life, Living North and Scottish Field mostly featuring my photography, woot!
To find out more about these beautiful bespoke products, please visit
Yes, you read right PINK Ostrich bespoke fire bellows, not only that... we have 'hairy' cow ones too!
Ruth is mad, but mad in a good, fun kind of way... she has amazing creative ideas and we have a fab time working together, bouncing ideas around and drinking cups of tea.
People have been nagging her to put a portrait of herself on the Devlin Jones website as she makes all the bellows herself, reluctantly she obliged and after a lot of giggling I think you'll agree we got a lovely natural shot of her.
One of the pictures here shows a few magazine articles the bellows have featured in recently, mag's included Scottish Field, Country Life, Scotland on Sunday magazine and Living North all published using my pictures, I was impressed and the cat seemed to like them.
High End Scottish Tartan Fire Bellows on The Coast
first posted on 27th August 2009
Today was a great day, I have been photographing some top quality, bespoke tartan fire bellows on location.
Our client was looking to create a 'high end' and 'Scottish' theme to reflect these unique products so there was nothing else for it but to use the beautiful natural environment which surrounds us as a backdrop.
We started the shoot in the countryside, however, after a brief but slightly scary encounter with large heard of cows and some barbed wire we retreated to the calm of the coast.
Check out www.firebellows.co.uk for more information or to purchase one of these fine objects.