Business Headshots for Madelaine of Pinny Princess

Madelaine contacted us with a very specific 'look' that she needed head shots on her new updated website PinnyPrincess (PP is an online brand which sells super cute personalised items to little princes and princesses and their mummies).  It's nice to do something different - I don't usually shoot in black and white for starters!  We used a Pintrest board to share ideas which was great.

If you are on Instagram you may have already heard of Pinny Princess, Maddie has an impressive 20k+ following, alongside working from her home workshop near Morpeth, she is also super mum to her two young boys and manages to effortlessly bring glamour and style to the farm.

Below I have asked a few questions about Madelaine's business and how she brings it all together.


Hi Madelaine, can you tell us about yourself and what inspired you to work in Northumberland?

I'm Madelaine from Pinny Princess, I was born & bread in Northumberland, I am greatly passionate about the area & love working here. I try my hardest to build a creative & flexibly environment in our rural home for my kids, as did my parents.  


Okay, so which part of your job do you feel most passionate about?

I feel the most passionate about my loyal customer base, I still pinch myself everyday when someone from around the globe purchase a little piece of PP from little old North'land.

What tips would you give to someone starting out in your industry?

I would say focus on your ideal customer!


What is the best feedback you have ever had? 

Great customer service - cringe!  but I pride my self as a small business to be as friendly as possible.

Who do you admire most in the world and why?

My mother, she has brought me up with the mind set that I can achieve anything I want, even with huge obstacles.


Do you have a favourite quote that you turn to for inspiration?

"But that's not fair"

"Life's not fair"

lol this was what my dad said to me - it has stuck with me & always grounds me!


What is the biggest challenge you face in 'business'?

Being dyslexic is always a challenge, I am great with numbers - BUT reading & spelling are difficult on a daily basis. 

How will you use your head shots or how do you feel they have benefited your business?


I will be using them on my new website & social media platforms, I have never had them done before, so I am hoping they will create a professional look.

What does a typical workday look like for you?

Chaos - printing / embroidery - emails & kids thrown in the mix :-)

Should you use a logo as your profile image? Guest post by Helen Barlow, Ethical Graphic Designer.

Should you use a logo as your social media profile image?

Should you use a logo as your social media profile image?

From a designer who loves designing logos you'd probably think I'd say "Yes", but I love designing brands even more. Your profile image, like your logo is simply one element of your brand in its entirety.

Like all elements of your brand it needs to work hard for you. We like to think of social media graphics as a tool in your brand tool kit, which also contains, at a minimum: your brand promise, mission statement, colour scheme, typography/photography style, brand language and graphic devices.

Therefore this tiny little square is part of a much bigger picture and needs to be thought about in terms of your business, marketing and brand strategies. It would be wrong to assume it should be a logo or a head shot without thinking about how you can make that free advertising space useful for you. If you had to pay fifty bucks for that ad space you'd think more about what you wanted it to communicate.

Founder of Amazon and now millionaire Jeff Bezos said that,"brand is what people say about you when you're not in the room". At One Line we say it's also what people see when you're not there.

Use your brand as a tool, a visual sales person when you're not there. You'll save a lot of time and be able to fall in love with the things you like doing in your business on a day to day basis.

So when it comes to profile images, how can you use it as a tool? Well the obvious answer is if you have your headshot on social media then those awkward networking events become a lot less awkward. People you've been tweeting on the run up to it know what you look like, so no more fumbled first interactions over cheap wine - hoorah!

Seriously though, people buy from people. Think of your brand as a person and design a logo with that in mind.  Give it it's own voice and story and your customers will be able to resonate with it on an emotional level.

As the digital landscape grows consumers are becoming increasingly concerned with trust. If they can't see the person behind your brand how can you expect them to engage.

A head shot is the perfect way to start building that personality behind your brand (and no Sarah didn't pay me to say this.) I can speak from experience. In 2013 when we changed the One Line profile images to my face rather than our logo the engagement and follower levels jumped right up within moments.

For businesses who are trying to reach a wider audience and make themselves more visible and recognisable online a headshot will resonate far better with people who don't know you than a brand logo that they've never heard of. It's a great way to build your profile.

You could even do both at the same time. We did this with The Little Fair Trade Shop's social media graphics. Sabeena was well­ recognised online and had built a great following using a headshot. Working with us on a rebrand she wanted to push the brand identity a bit more. This was all part of a bigger strategy because the logo was about to be the single visual used on packaging - we needed to connect her packaging with what people also saw online without losing the personal touch. So that company mug does come in handy after all.

Of course if your logo is everything about your brand then yes for sure use it as your  profile image. If you're Nike or FedEx we're probably not going to want to see a photo of  your CEO but actually a shot of real life people on your team would be quite interesting  and it lets us know you're not a team of robots. Don't forget you have that huge banner  behind your profile image to use as free advertising space. So if your strategy dictates that you  have your logo in the square, then have a team shot in the banner. If it's a headshot in the  square then use your logo in the banner. Think about combinations of photography and  logo or key messages that will work hard for what you're trying to achieve with your digital marketing.

Like, follow, connect and check out my ugly mug at

Katie Chappell Illustrator and Designer Headshots

Tell us in one sentence what you do?

I get paid to draw pictures and colour in / i'm an illustrator and designer.

Which part of your job do you feel most passionate about?

I feel most passionate about being able to communicate through illustration. One of the most satisfying feelings is taking a solid chunk of text, and being able to inject life and meaning into it by providing pictures that people can 'read' at a glance. It's the best kind of problem solving. Recently I collaborated with the Science Central team at Newcastle University to illustrate a brochure about Newcastle upon Tyne being a future smart city, and it was wonderful to be able to see those ideas translated into images.

What is the most important lesson you have learned in business so far?

The most important lesson that I have learned in business (and life!?) so far is that you are never stuck unless you decide to be. This applies to everything - finding inspiration, feeling stuck geographically, financially or emotionally.  Also, I find that as creatives we can be predisposed to feeling that our work is not worth that much or that we shouldn't earn as much as other professionals, and overcoming that feeling is so important in feeling confident in your abilities and career and creating a sustainable business practice. 

What advice would you give to someone starting out in your industry?

Get your work out there! Working for free is a highly controversial subject, especially in the creative industries, however those first few live briefs that I entered into magazines such as Amelia's Magazine and various blogs really helped me get my name out there. Sharing work online and having a professional online social media presence have also been key factors in attracting work. Starting to produce work for live briefs while you are still studying is a great way to get a head start and really push yourself creatively. If you can balance university coursework and real live briefs then that will stand you in good stead for the real world when you have several projects on the go at once. 

What is the best feedback you have ever had from a client?

Agh! I have a terrible memory. However, I recently got an email that said "you've done a great job of these, Katie" and that's good enough for me. Feeling like I've done a good job and knowing that the client agrees is one of the best results to hope for.



Who do you admire most in the world and why?

I admire a lot of people and it's really difficult to choose just one. I do love the work of spoken word artist Kate Tempest, however, and I think she gives out really good energy as an artist. The world needs more people like that, people who can wake everyone up and make them rethink what they are doing and how we are as a community/nation/planet.

Do you have a favourite quote that you turn to for inspiration?

"Whatever you are, be a good one" -Abraham Lincoln. 



What drives you forward more than anything else?

I love the freedom that being self-employed gives me, and being able to travel and still produce work is something that I value greatly. At the moment I am splitting my time between Berlin in Germany, and my hometown of Berwick upon Tweed in Northumberland. The knowledge that working freelance allows me to travel drives me forward and keeps me motivated. Even when I eventually settle down I hope to keep traveling regularly.  

What is the biggest challenge you face in business?

My biggest challenge in business so far has been balancing the quiet times with the busy times. There are sometimes relatively long stretches where I have no projects coming up and I am only working on the bare minimum. I've learnt that it's wise to have some security savings stashed away, and to make the first connection with potential clients. Sometimes the work won't just come to you and you have to go out there and ask for it and let people know who you are and what you do. I've taken on part-time jobs in the past to help with paying the rent and bringing in the 'bread and butter money' and that brings a new challenge in itself. Finding the space and time to be creative when you are working in a non-creative job can be exhausting! I feel very very lucky to be working solely on illustration and design at the moment. 

What does a typical workday look like for you?

A typical workday for me starts at around 8am. I'll get up, make coffee and sit down to work straight away (usually still in my pyjamas). For the past 2 years I have been working with Megan Claire, a personalised card company, and I will do any orders from them before I have breakfast. After breakfast I get ready and cycle to the studio where I will work on whatever projects I have happening at that moment. When I am traveling or living in Berlin my routine doesn't change much. I definitely don't work as many hours while I am traveling and when i'm in Berlin I spend a lot more time cycling around the huge city. Going to Yo Illo meet ups with fellow english-speaking illustrators in Berlin really helped me to network and meet like-minded people. Berlin is massive and I've been amazed at how much more effort it takes to meet new people there and maintain connections. It's a far cry from the tiny town I grew up in. 

If you would like to learn more about Katie's work you can visit her website HERE.